Strategic Management In Hotel & Hospitality Industry
20 Pages5118 Words120 Views
Added on 2020-02-23
Strategic Management In Hotel & Hospitality Industry
Added on 2020-02-23
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Running Head: STRATEGIC MANAGEMENT 1Strategic Management for International Hospitality Industry
STRATEGIC MANAGEMENT 2ContentsIntroduction......................................................................................................................................5Background to the Hotel Company.................................................................................................5Strategic Position of the Hotel.........................................................................................................5Segmentation, Targeting and Positioning....................................................................................6Competitors in Market.................................................................................................................6Analysis of SWOT...........................................................................................................................7Strengths.......................................................................................................................................7Strong supply-chain:.................................................................................................................7Strong Management:................................................................................................................7Utilization of better technology:...............................................................................................7Brand Recognition and customer Loyalty:...............................................................................8Diversification of services:.......................................................................................................8Weaknesses..................................................................................................................................8Limited Market Share...............................................................................................................8Downturn in global economy:..................................................................................................8Workers’ strikes.......................................................................................................................8Opportunities................................................................................................................................8Technology Revolution:...........................................................................................................9Growth in Emerging Markets:..................................................................................................9Going Green.............................................................................................................................9Threats..........................................................................................................................................9Competition:.............................................................................................................................9Political and Economic Instability:..........................................................................................9Global Hospitality Markets......................................................................................................9Background to Emerging markets.................................................................................................10PEST of selected emerging market and the global market............................................................11Political Factors..........................................................................................................................11Economic Factors.......................................................................................................................11Social Factors.............................................................................................................................12Technological Factors................................................................................................................12
STRATEGIC MANAGEMENT 3Micro Environmental Analysis......................................................................................................12Competitors:...............................................................................................................................13Suppliers:...................................................................................................................................13Customers:.................................................................................................................................13Market Growth Strategy to be adopted and to be implemented (using strategic model and frameworks) within the entering market........................................................................................13Porter’s generic strategies..........................................................................................................13Ansoff Matrix.............................................................................................................................14Justification, implementation of the strategy and moving forward...............................................15Conclusion.....................................................................................................................................16References......................................................................................................................................17Appendix:......................................................................................................................................20
STRATEGIC MANAGEMENT 4
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