Strategic Management in Marks and Spencer

Strategic management

Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
M&S strategy..............................................................................................................................3
Method of development .............................................................................................................4
Analyse and evaluate the leadership style of Marks and Spencer...............................................6
Change management...................................................................................................................6
Sustainability...............................................................................................................................8
Recommendations:...........................................................................................................................8
Conclusion.......................................................................................................................................9
REFRENCES.................................................................................................................................10
Books and Journal.....................................................................................................................10

INTRODUCTION
Strategic management is determined as a procedure of administration function that
focuses on planning as well as organising resources in such a way that help in making
appropriate strategy in an appropriate manner (Michael, Storey and Thomas, 2017). The primary
purpose of strategic administration is to improve and execute plan for current and future time
period so that subordinate increase their awareness regarding what required to be performed.
This report will describe administration criteria related to Marks and Spencer. It is biggest
manufacturer retailing organisation that is given in year of 1884 by Michael marks & Thomas
Spencer. This organisation is considered as a dealer of variety of goods such as food, clothing,
household and many more. Marks & Spencer has currently 959 retail outlets across the UK as
well as 615 only sell food products. It is one of the leading organisation in order to first British
retailer such as make 1 billion profit in current year. There are serves the ample numbers of
products and services in many countries such as 300 stores in 40 overseas locations. It includes
they are providing various job opportunities for people as well as currently 80,000 employees are
working in order to smoothly run the business operations. This assignment will determine all
operations of organisation that focuses on analysing micro and macro elements for making their
goods to their customer as a priority and achieving competitive advantage over rivalries at
marketplace.
MAIN BODY
M&S strategy
Marks and Spencer emphasized on tactics of organisation and make appropriate execution
into operation. The organisation focuses on achieving competitive advantage over rivalries at
marketplace. The company adopt strategy into different aspects that involve implementation of
existing or present resources into appropriate manner and achieve competitive edge to maintain
base of customer within organisation. Furthermore, the other strategies adapted to its workforce
by motivating them along with transformational style and also they focus on perform their
business operations in an appropriate manner. These kind of strategy focuses on making ensure
that it is necessary to provide sustainable growth to organisation in order to satisfy changing
needs of user. For example the organisation use leadership style to motivate subordinate in
respect of innovation and generating creativity that help in enhancing digital source as well as

exploit e-commerce industry into organisation. It is important for expanding business
organisation in innovative market (Barca, 2017). The offer qualitative goods to its customers that
is determined as a main task of organisation which focuses on providing goods and to conduct
market research that help in maintaining appropriate relation with user during particular phase of
time period.
Method of development
Organic development strategy-: Most of the organisation using this strategy in order to
increasing the sales and output. It includes focusing profitability and productivity of company so
accordingly serves the best product and services. In context of M&S, it involves organisation
enhancing sales and expansion internally. It includes internal growth and external growth of
company which result as survive and sustain business model for longer period of time. Internal
growth and inorganic development refers organisation formulating new strategies such as
optimization, reallocation resources and new product offering for customers. It considered as
businesses focusing on reducing cost as well as effectively set the pricing strategy for products
and services. It includes reallocation of resources which refers to allocating funds and other
materials in order to best product serves to customers which result as gaining competitive
advantages. Organisation growth and success depends on profitability and productivity due to
business using various strategies in order to attracting large numbers of customers. It considered
as introducing new product and services because targeting new customer base. It involves
organisation using combination of organic development with internal growth as well as external
growth of business. M&S focusing on external growth which refers to identifying the needs and
wants of customers accordingly serves the best products and services in order to effectively
capturing market share. It majorly focusing on enhancing sales with the help of using various
promotional tool, new product lines and customer service.
Strategic alliances with Ocado-: It includes Marks & Spencer making partnership with
Ocado in order to successfully achieving growth and productivity. Ocado is one of the largest
supermarket chain in UK in order to serves the various product and services. It includes they are
providing groceries and general merchandise in order to operating various solution. The M&S
tie-up with Ocado in order to growing the business model. M&S deal with Ocado in order to
achieving tremendous growth which result as capturing huge market share. It considered as both
the organisation developing strong partnership in order to M&S is British brand in order to