Strategic Management: External and Internal Assessment

This report discusses the strategic management practices of JD Sports, including external environment analysis, internal assessment, and competitive strategies. It also provides recommendations for strategic direction.

Strategic Management

Executive Summary :
In this following report is about strategic management practise to evaluate overall
external and internal process of assessment in managerial context to scrutinize various findings
in better format to finding out about information related towards market opportunities and
challenges by achieving competitive outcomes.

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Task 1...............................................................................................................................................2
1. External Environment Analysis .............................................................................................2
2. Internal Assessment................................................................................................................5
3. Competitive Strategies............................................................................................................7
4. Strategic Directions.................................................................................................................9
Recommendation:.....................................................................................................................11
CONCLUSION..............................................................................................................................11
.......................................................................................................................................................11
1

INTRODUCTION
The strategic management is term that allows towards organisation related for resources
to accomplish its goals and objectives. It mainly incurred to design to setting analysing
competitive environment and measuring for further internal organisation through evaluating
strategies and ensuring that management towards strategic around organisation in effective
manner (Afanasieva and et. al., 2020). As it refers to approach where strategic developed
towards having focuses on how strategic must enhance developed and reduces overall certainty
which is guided principles to be implementation.
In this report, the organisation its taken JD sports fashion plc is a British based sports
fashion retail industry in Bury Greater Manchester, England that having shops throughout in
United Kingdom. They have total number of workforce is 32,125 with undertaking to generate
overall revenue about 4,717 million pounds (Agwu, 2018). By covering topic is highlight about
external environment for opportunities and threats along with assessment of internal environment
through analysing strength and weakness. Identify about competitive strategies Bowman's clock
through recommendation strategic direction.
MAIN BODY.
Task 1.
1. External Environment Analysis .
Challenges faces by company JD Sports that they could gain optimum competitive
advantages that enhance better competitive advantages in different manner to effectively
acquired proper product and market attain better competitive advantages. F
For that there is two external environment which is getting evaluate better way to
competitive outcomes generates through Pest and Micro 5 forces analysis. External Environment
is a type of group factor which consists that is comprises factors which are refers about to align
externally that creates more impact that creates in revenue (Barbosa, Castañeda-Ayarza. and
Ferreira, 2020). In business terms they most probably that applies to making elements that
related to control which comprise for better development, economy regulation and political
system.
PEST Analysis: It is comprising about towards political, social, economic and technological is
type of management method where an organisation can access for major external factor for
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measuring opportunities and threats to become competitiveness in market. In perspective of
United kingdom company JD Sports to measure for four areas that explains this model in
effective model.
 Political: This factor of external environment plays different role to measure
determining factor that enhanced impact on JD sports fashion plc long term
profitability on certain country market (Bernardi, Bertello and Shams, 2019).
As per JD Sports Fashion plc is United Kingdom based where the condition of political stable
where norms and regulation which mainly comprise about influence through different Fiscal
policy, corporate taxation, foreign trade investment etc. This all create an impact on behaviour
on JD Sports plc which helps to gain better opportunities. But there is implication from Brexit
Market which is tend to not allows to trade in European Union for assessing favourable
outcomes.
 Economical: The Marco environment is having factor which is allows to provide
information about specific company economic condition background like more interest
rate saving rate and economic base structure that tends to determine through making
aggregate about investment in economy. While in micro environment factor to
aggregate proper investment in economy background that enhance more competitive
advantages that is retail base growth effectively (Dias and Ferreira,., 2019).
For JD Sports company they have some uncertain condition recession, inflation which is creates
on upbringing challenges to enhance growth barriers in appropriate manner to get overcame from
different sort of values and barriers to getting accomplish for forecast organisation.
 Social: Its is emphasis about to approaching product deliverables which helps to
enhancing culture to influence in an organisation where the marketer who is having
high attainment of population which plays an important role to get age, gender, caste
and religion towards for JD Sports company by describing better leadership which is
commence through analysing market behaviour as well as more information related
towards about better interaction between customer in systematic manner.
 Technological: According to this factor is having different sets of industries which
enters into board. On transportation industry is a good case of illustrate at the point of
view point of better transforming for better establishing chances towards better
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manufacturing that disputed Tesla which has stated on electronic products evolution in
better competitive way (Kmeco, Gallo and Gall, 2019).
In perspective of JD Sports they are enhance to provide about better product alignment which is
needed towards to accomplish goals where they can assort advanced technologies to better attain
competitive targets in productive manner.
Porter Five Forces:
According to this framework is having method for measuring about competition in
business forces that shape every industry and helps determine an industry weakness and
strength . Through five forces which is enhance frequently to structure for better determine
corporate strategies. Through this model is implied towards any structure that mainly determine
strategy. Porter model can be applied on to any segment basis to mapping about industry rivalry,
bargaining power of buyers and supplier concept that enhance better more strategy involvement
to better accomplish attainment of goals and aims. In following there is JD sports company that
effectively scrutinize for better evaluate work in effective manner.
 Threats of New Entrant: It is comprise about retail bringing towards innovation and
new fluctuates that it brings about new pressure about fashionable sports (Holloway,
2018). As there is low scope of new entrant which mainly manages to cover up all
competitive challenges to build effective conflicts circulate towards making high
competitive edges.
 Barging power of Supplier: There is low decrease power of supplier of JD Sports
company where it raw material that having numerous suppliers is having dominant
position which it can earn by market. Through power of suppliers where customer service
get to enhance in better form negotiation power supplier in consumer service that
negotiate to better extract higher prices in approach from retail field.
 Bargaining Power of Buyers: As for JD Sports company there are many buyers which
enhance more demanding as they are seeking for best optimum offering of products and
services which is minimum wages to be as possible (Ketchen and Craighead, 2020). The
smaller and more powerful aspect of sport fashion where bargaining power is moderate to
buy products and services to making up accomplish better competitive advantages. As
customer are seeking for higher competency for attaining positive outcomes to increase
ability through offering discounts offering.
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 Threats of substitute: The new product or services to attaining goals and aims towards
similar customer needs and wants different ways to industry profitability that enhance to
implement storage as there is high proficiency as it offers value proposition that is
effectively offering of industry.
 Rivalry among the existing competitors: The rivalry towards existing competitor in an
industry they provide price distribution towards decrease overall profitability (Knight,
Daymond and Paroutis, 2020). In perspective of JD Sports company as it operates
towards better retailer competitive industry. This competition undertakes about long term
outcomes generates for organisation.
2. Internal Assessment.
Internal Environment is derives about components towards business environment, which
is defines of various elements towards presents inside toward organisation that tend to offers
which can influence towards making choices from activities and decision of specific company
perspective.
By explantation in following about Value chain analysis in context of JD Sports company
background:
Value chain Analysis: It is framework which majorly describe to way analyse the
activities they perform to create product in effective manner as per activities to be analysed a
business base to effectively evaluate better competitive advantages in profitable manner.
Similarly, for JD Sports company they can easily adopt for mapping valuable or opportunity
which is gaining high competitive advantages in systematic process. Determine the business primary and support activities: As per primary support
activities make up value chain by include to each action required for better development
scope through required in better improvement of product or service from get procure
optimum value of raw material towards final products.
 Identify better competitive opportunity: It depends upon JD Sports company marketing
team where they could support to leads towards effective way of process towards
expanding through better improvement on operational way. As towards improvement
that undertakes high impact which generates better positive impact. On the basis of
value chain analyse provides business having clarity of idea that creates huge impact at
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the time of performing their product and service in target market as well as tackle bigger
challenge to increase efficiency.
There are some of five factor which is effectively indicate towards attain overall action
that presumes into better business creation offering quality of price in product and service:
 Inbound Logistics: It is refers about process of approaching raw material from
suppliers before to introduce finished product and services. As the marketing team of
JD Sports company, they usually acquire main resources that enhance to better approach
in optimum manner to get better attain product offering.
 Operations: As per the material and resources are get to recovered and gained through
measuring optimum result over finished product and services. In perspective of JD
Sports they manufacture reasonable product by allocation of resources towards
approaching better product and service to deliver through expectation fulfil their needs
and wants,.
 Marketing and Sales: This only execute when preparation of target audience is get
procure then market get to approach better competitive platform to sell their product and
services. As per the perspective of JD Sports, product and service are get to deliver in
market when target customer are approach to better attain high productive outcomes.
 Services: As per this factor helps to business that majorly provide for customer which
effectively enhance to major support and training by providing warranties and
guarantees (Mavi, Gheibdoust and Mavi., 2019). For JD Sports company, service
through driven by market from delivering of product and services along with better
competitive advantages are prominent for approaching high rate of return in positive
manner.
Supportive Activities:
All these factors and service is monitored and controlled by Human resource department
of JD Sports company, where they are eligible where it mainly encompasses about towards
managing employees or hiring new staffs who are skilled and potential enough where they get to
attain all resources that get to enhance through provide better person service through work
flexibility. By managing performance productivity is manage by administrative department for
attainment performance appraisal to better gaining competitive advantages. Technology
development that helps to gain business that enhance to making innovate, through having various
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types of advanced resource4s that decreasing production level of cost which helps to attain high
proficiency. All these is get to arrange properly which helps to make working positive
environment where that get to attain high competitive advantages.
3. Competitive Strategies.
Competitive advantages is defined for long term plan for particular company in context to
high gain of competitive advantages through over it competitors through working in industry
(Meyer and Xin, 2018). As per for JD Sports company their marketing team is reliable towards
making creative defensive as per position of industry and generating through superior high return
on investment.
By approaching Bowmen Strategic clock to evaluate better an influence market platform
for JD Sports where they get to earn more competitive advantages.
 Low Price and Low value added( Position 1): As per this practise it is not so much
influence to provide better competitive advantages that better perceive through very little
value that effectively despite through low price. In perspective of JD Sports company this
strategy can prevail more bargain basement portion. To retain as all way to competitive
cheap and chips and having no one else to get underacts prices to attract customer.
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Illustration 1: Bowmen Strategy, 2018.
Source: Bowmen Strategy, 2018.

 Low price( position 2): A strategy towards cost minimisation that is required for making
successful, often associated with measuring economic scale. To accomplish profit margin
each product get to reach better product development is low as they are high volume
outputs can generate high overall profit in accomplish manner of profitability
(Phornlaphatrachakorn and Khajit, 2020). In perspective of JD Sports company this
process only implies when it is having high volume outputs that get to attain high level of
objectivity as profit margin.
 Hybrid(Position 3): As per this competitive strategy is to offer better aspect of elements
of prices but there is differentiation. The only aims to get consumer expectation for high
competitive advantages where there is high good value added. This can benefit towards
moderate outcomes where they are provide low cost product in high value quality that
retain optimum profit retention.
 Differentiation(Position 4): The aim of differentiation strategy towards offers customer
the highest value highest level of prevails more specification to creating brand value. A
high quality product with having strong brand awareness as well as customer loyalty is
plays an important role to accomplish relatively price for differentiate strategy.
 Focused Differentiation(Position 5): To having aim to provide products in highest
pricing level through customer is getting accomplish their customer where they buy
product high received value. This positioning strategy to stable market position where
target market segmentation promotion and distribution.
 High Risk Margin(Position 6): According to this strategy it refers as about risk involved
which is might doomed towards failure through eventually. To adopt this strategy
business is having set high prices absence of offering anything within extra in terms of
perceived value. It depends upon customer buying behaviour if they are approaching that
similar product and service in higher prices, it automatic increase high profits.
 Monopoly Pricing(Position 7): As per this monopoly market where it depicts about one
business who is having high influence where it offering product and services towards
customer perceived product and services where setting of prices in higher base towards
better accomplish target in way flexible.
 Loss of Market Share(Position 8): As per this position is propounded about to faces
more negative barriers and not having revenue where it describes where there are
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unlikely to attain better positive outcomes for better consumer perspective to get high
loss that decrease the market value along with less scope to compete with market
competition.
Justification:
As per above base study analyse of Bowmen Strategy in JD Sports company as they are
facing less marketing interaction which creating less optimum growth chances (Ravenda, and et.
al., 2019). By undertaking of this decision making where they need to follow Hybrid factor
process that helps to gain proper growth by introducing proper growth where it enhanced
sufficient way of profit Margin alignment which can generate more productivity scope. As JD
Sports are not manufacture luxuries brand but their manufacturing product by ensuring that
quality must be appropriate that helps to gain high competitive advantages.
4. Strategic Directions.
Ansoff Matrix: This is assessment is also emphasis about product and market
development model which is handle through assorting by to analyse as well as analyse their
strategies towards growth. In perspective of JD Sports company there is in following explanation
about to seeking better opportunities and challenges to rectify better outcomes generates in phase
of high competitive advantages.
 Market Penetration: the purpose to selling existing product in existing market towards
determine current market towards where marketing team of JD Sports company mainly
focuses on price and promotion products. For JD Sports their market penetration deal
through production for new product into current market towards retain customer. The
main purpose to increasing cost as well a more demand can creates high rate of benefits
through improve additional services in improvement in service quality, reduction in
price where the distribution on additional characteristics (Velikorossov and et. al.,
2019). The method of market penetration that helps to company consumer behaviour
towards better merchandises. Within perspective of JD Sports company having gained
to large market through better distributing towards it product and services from
different sets of field at lower costs.
 Market development: As per this strategy is belonging towards existing product to
selling in new market where firms are required to making effective focuses that provide
to making selling of production techniques which promotes more demands. The selling
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and production factor to better enhance competitive advantages. As per JD Sports
company their existing product are one of more influence through introduce heir
current product that giving hard outcomes that creates better scenario to manufacture
900 outlets which enhance to provide better product expanded.
 Product Development: On the basis of process for introducing where product and
existing customer through called better product development. Based on better
relationship between clients and merchants where the companies towards supply chains
brining new specification which enhance more development that is having better
product development of JD Sports company. As per this method is emphasis about
more scrutinize product development defeat having strong market competitors.
 Diversification : This is last stage of Ansoff matrix which highlight about business
expansion through production of latest goods and services production of latest goods
and service in fresh to create best execute at the time for new product establish in new
market for gaining new competitive advantages where JD Sports company having
better outputs is generating towards better product specification added in further
product that specify about more advantages to gaining high competitiveness. JD Sports
can approach this strategy when they get to overcame from new vision plan about
product and market that enhance high profitability that occurs more product
information (Veselovsky and et. al., 2019). They mainly manufacture the major
products are sports equipments, fashionable other product appliances to provide better
enhance of cost which increase high competitive advantages. Somehow, company has
increased new business strategy that effectively promotes to generating provides better
information circulation get introduced. The sales of company get emphasis about more
development by switching from existing product concept. Marketing team is need to get
evolve that regulate better product development in effective manner. It is become more
easier JD Sports towards grow its business through crossing other countries which they
implies low cost incurred.
Justification : As per above Ansoff matrix is describe many practises in which the suitable
factor would be Product Development for JD Sports company as it enhance more specification
added towards more descriptive where it get more engaged by supporting new objective
accomplish that needed to more improvement through better way to access in prominent level.
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As they need to make customised better work entitled to attain more customer retention effective
way. Therefore existing market helps to better guide about involvement that need to create more
competitive advantages in prominent manner.
Recommendation:
To making detailed analyse about market of competitive advantages need to achieve that
depends on performance and better strategy to evaluate more opportunity and challenge well
scrutinize to get positive outcomes for making effective attributes. In situation of JD Sports
company their marketing team and top level management need to concerned about more
innovative plan that helps to gain high competitive gain along with they need to provide training
and development employees for improvising skills and knowledge that provides more
competitive advantages. For all these development get to enhance more explore about current
and new market development through attaining more positive outcomes in an significant more
business objective accomplish to attain high business growth and approach various platform to
perform.
CONCLUSION
From above report of strategic management it describes as overall summarisation format
where it involves about mapping the external and internal assessment of marketing where it
fluctuates to approach PEST assessment and Micro environment where it highlight about 5
forces framework to analyse structure competition. Internal environment analysis for major
identification to evaluate strength and weakness about getting more assessment about using of
Value chain analysis. For making competitiveness strategies where Bowmen's clock to getting
information generates better way of development in effective manner. By applying Ans off
Matrix that helps to get better evaluation to get diversified towards making high competitive
advantages.
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