Strategic Management for Pro Go

The present report advises management of Pro Go on developing strategies to sustain market growth and address the issue of limited use of stand-alone cameras. Three themes are discussed: marketing strategies, global competent human resource performance, and enhancing research and development. The strategy selected for Pro Go is enhancement of research and development capabilities to gain competitive advantages in the long run.

Strategic management
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
AIM..................................................................................................................................................3
DISCUSSION..................................................................................................................................3
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EXECUTIVE SUMMARY
The present report is about advising management of Pro Go on developments of three
different strategies that can be implanted in business in order to sustain is market and growth as
most of the mobile phones have all the features that are provided by our cameras. Three
strategies have been found out which can prove to be beneficial to business. Among all three,
enhancement of research and development capabilities is advisable to choose as at present the
technology patented by company is possessed by no one else but it is not sure that it will not be
in future so development of new technology is must as consumer will be attracted to product
with a unique technology which on other product has.
INTRODUCTION
The present report is about suggesting different strategies to guide the company over the
issue of limited use of stand-alone camera of Pro- GO limited (Aihara and et.al.,2017). The
company is engaged in production of high end cameras which provides high quality of videos in
both day light and night times. In the present time this has been seen that most of the mobile
phone carries these features in them. So this can is a serious point of the Pro Go Company as this
market can suffer because this camera provides limited features of clicking photos and making
videos. The represents report is percent to all esteem members of the company with various
strategies that can be implemented in order to gain advantages in the market.
AIM
“ To reflects the strategies that PRO GO can implement in its business to make its product more
desirable to be purchased.”
DISCUSSION
Theme 1
Marketing strategies
1. Market segmentation can help in profiling of prospective consumers.
2. Going global can increase the market share and number of consumers.
Strategic alliances can prove beneficial as access to new technology and funds will become very
easy (Mueller and Naffziger, 2015)
.
3. .
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Theme 2
To cultivate global competent human resource performance that will enhance management
system of Pro go over time
1. Building up a global management system with a target of optimal utilization og human
resource.
2. Examine of personnel that will identify candidates suitable for senior management
position (Ferreira, Raposo, Mainardes, 2014).
3. Development of key skills in those future leaders by rotating them among key posts in
various branches of Pro Go (Elert and Henrekson, 2017).
Theme 3
Enhance Research and development
1. To shed away the stern belief of self-sufficiency and to build up research and
development system that would actively leverage the external technologies.
2. Connection with various partners in domestic as well a international market can be set
that can include foreign universities and research institutes, and this can enhance
connectivity of company with global market as well (Kozłowski and Bratnicki, 2017).
3. Development of knowledge, promotional joints and contract research.
The strategy selected for Pro Go is enhancement of research and development system as this will
lead to gain competitive advantages in long run.
Challenges
Short term:
 Funds constrain
 Non achievement of set targets
Long term
 Cost reduction
 Non finding of perfect technology
 Taking approvals form the higher authorities in case risk is involved.
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REFERENCES
Books and journals
Aihara, H and et.al., (2017). First data release of the Hyper Suprime-Cam Subaru Strategic
Program. Publications of the Astronomical Society of Japan. 70(SP1), S8.
Mueller, C. B., & Naffziger, D. W. (2015). Strategic planning in small firms: Activity and
process realities. Journal of Small Business Strategy. 10(1). 78-85.
Ferreira, J. J., Raposo, M. L., & Mainardes, E. W. (2014). Strategy and strategic management
concepts: are they recognised by management students?. Economics and Management.
Kozłowski, R., & Bratnicki, M. (2017). The Role of Capabilities in the Development of
Entrepreneurial Leadership. Wersja elektroniczna jest wersją podstawową. Wersja elektroniczna
publikacji jest dostępna na stronie: piz. san. edu. pl. 11.
Elert, N., & Henrekson, M. (2017). Entrepreneurship and institutions: a bidirectional
relationship. Foundations and Trends® in Entrepreneurship. 13(3). 191-263.
Online
Strategic management. 2018.[ Online through]. Available through
:<https://searchcio.techtarget.com/definition/strategic-management>.
Strategic Management, Definition. 2018. [Online]. Available through :<
https://businessjargons.com/strategic-management.html>.
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