Strategic Management in Agribusiness: Analysis of Environmental Issues and Robotics Trend

UNIVERSITY NAME-
Strategic
Management in
Agribusiness
STUDENT’S DETAILS
RUNNING HEAD: STRATEGIC MANAGEMENT IN AGRIBUSINESS 0

STRATEGIC MANAGEMENT IN AGRIBUSINESS
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Contents
Introduction......................................................................................................................................2
Environmental issues specific to Industry.......................................................................................2
Economic Factors.........................................................................................................................3
Technological Factors..................................................................................................................3
Environmental Factors.................................................................................................................3
Research and Development..........................................................................................................3
Structure of Industry........................................................................................................................4
Competitive Positioning...............................................................................................................4
Industry Attractiveness and Robotics Trend....................................................................................4
Implications of Trend......................................................................................................................5
Key Players..................................................................................................................................6
Recommendation.............................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

STRATEGIC MANAGEMENT IN AGRIBUSINESS
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Introduction
Strategic management is includes the overall assessment of internal and external forces
leading to have an impact on the business and operations (Morden, 2016). The main goal of
evaluation of the environmental forces is to formulate strategies that could lead the organization
towards the attainment of goals and objectives. However, analysis of environmental forces and
scanning of the overall market situation is crucial for agricultural industry (Karna, Richter, &
Riesenkampff, 2016). The above report is made to analyze of issues relating to industry’s
general environment where it identifies the factors that affect the industry specifically. As the
report is about the grain industry, key players such as the GrainCorp, Manildra Group and
SunRice are discussed along with the analysis of competitive industry. Also, the influence of
robotics trend on the respective industry is also being discussed. The report is successful in the
implication of robotics into the graining industry. Lastly, recommendations are discussed for the
profitable implication of trend.
Environmental issues specific to Industry
Grain Industry has a significant contribution into the economy of Australia. The
Australian graining industry provides superior quality cereals which majorly comprises of barley,
wheat maize oats and triticale. These grains are internationally transported due to their high
quality and reliability. Also, the grain growers are expected to occupy 20 million hectares of land
which is considered to be productive land of Australia (Collins, Falk, Nayak, Emery, &
Holloway, 2017). The statistics of the grains produced in Australia include that by covering
19,283,000 hectares of land, 40,281,000 tonnes of coarse grains that are produced in 2010-2011
and the quantity of wheat produced is the 27,89,1000 tonnes which is expected to be grown in
13,645,000 hectares of land in Australia in 2010-2011 (Grain Farms, 2019). Thus, it can be
analyzed that Australia has major farming industry. However, grain industry is affected by the
environmental issues that help in the identification of the factors that leads to opportunities and
getting a competitive advantage against the competitors. Moreover, some of the general
environmental factors that may have impact on the graining industry of Australia are discussed
as under: