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Strategic Management in Easyjet

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Added on  2021-02-20

Strategic Management in Easyjet

   Added on 2021-02-20

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Strategic Management
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EXECUTIVE SUMMARYIn UK Airline industry, the strategic management is essential as this is helpful for finding,monitoring, examining as well as evaluating the whole company in order to meet theorganisational objectives. The Brexit has impact Easyjet as it declines their sales and approx halflosses. External analysis is helpful for knowing its competitors as well as macro factors.Moreover, internal analysis aids in identifying strengths, weakness, opportunities and threats.The strategies that they used is to bring unique services or products and protect them with theintellectual property rights. These strategies will help them to overcome from the effects ofBrexit effectively and efficiently.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1Impact of Brexit......................................................................................................................1External analysis.....................................................................................................................1Internal analysis......................................................................................................................4Competition............................................................................................................................7Strategic Choice:....................................................................................................................7Strategic Evaluation:..............................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
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