Strategic Management in Global Context

Strategic Management in
Global Context

Executive Summary
Strategic management plays an important role in handling all issues and strategies are made
which will help in growth of company. In report, internal and external analysis of Armani
business solutions has been discussed. PESTLE and SWOT analysis is done which will help in
making plans for growth of company. Modes of market entry such as, licensing, exporting and
joint venture is described which can be applied to expand business. Further, porter’s generic
model is discussed which will help in determining competitor’s plans. Strategic business plan is
made which involves, objectives, competitive analysis, sales and marketing.

TABLE OF CONTENTS
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Internal and external analysis of country in company diverse into and possible solutions.........1
Three modes of market entry.......................................................................................................3
Standardised or adapted...............................................................................................................5
Porters generic strategy that explains how Armani business solutions gain competitive
advantage.....................................................................................................................................6
Strategic business plan.................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals....................................................................................................................10

INTRODUCTION
Strategic management is an ongoing process of planning, organising and managing
resources that helps to achieve its goals and objectives that analyse to the company competitive
environment, analyse their internal and external environment that affects to their working and
analyse to the working that is roll out with strategies across the organisation. Strategic
management is an overall direction to the company and helps to achieve the goals and objectives
effectively by developing policies, and plans to achieve company’s objective by allocating the
resources to implement plans (Strategic Management - Meaning and Important Concepts, 2021).
An Armani Business solution LTD. is a registered private owned company in Uganda. An
Armani Business solution LTD. is a business consultancy firm. In this report discussed about
internal and external factors that affected to company by enter in new market, assess to three
market entry modes , apply porters generic strategy by analysing company can adopt best generic
strategy in recommended market and produce business plan that measures the success in market.
MAIN BODY
Internal and external analysis of country in company diverse into and possible solutions.
Internal analysis of UK
Strength
Strong trading position
Nominal GDP of UK is 2.744 trillion in US dollars and ranks in sixth largest GDP. From
this figures it shows that domestic industry is growing and in profits. UK has long history to
maintain good financial position.
Service industry
Strong service industry means in UK have highly educated and skilled workforce that
helps country to reduce work related problems, improve quality of standard in work
(Phadermrod, Crowder, and Wills, 2019).
Foreign investment
Workforce has highly skilled, have high GDP and per capita income leads to contribute
towards by attracting to foreign investors.
Weakness
Less innovation
1