Strategic Management in Global Context

This document discusses the concept of strategic management in a global context. It covers topics such as setting goals, analyzing the competitive environment, evaluating strategies, and implementing them across the company. The document also includes a case study on Next Plc, a British multinational retailer, and provides an internal and external analysis of the company. It further explores different modes of market entry and discusses the extent to which a business unit should be standardized or adapted for a selected country.