Impact of Reducing Patient Wait Times

Running head: STRATEGIC MANAGEMENT IN HEALTHCARE
STRATEGIC MANAGEMENT IN HEALTHCARE
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1STRATEGIC MANAGEMENT IN HEALTHCARE
Impact of Reducing Patient Wait Times
Value to Patients and the Marketplace: A healthcare organization’s successful attempt
at reducing the waiting times across all clinical departments results in positive impact on both
patients as well as the market position of the organization. While reasonable times of waiting mat
often be indicative of the availability of quality healthcare services, long hours of waiting may
yield an opposite effect (Khanna et al. 2016).
Patients often perceive long waiting lines as an indicator of poor management and poor
quality in the concerned healthcare organization. This can further result in the loss of satisfaction
among patients and negative customer feedback given to the healthcare organization. Negative
ratings will result in reduced patient flow, losses and poor market position of the organization.
Hence reduced waiting times will not only induce positive perceptions among patients, but will
also enhance customer satisfaction, improved ratings, improved patient flow and profitable
organizational position in the market (Dong, Yom-Tov and Yom-Tov 2018).
Rareness: Successfully implementing reduced times of waiting will provide the
healthcare organizational a unique role and identity in the clinical marketplace. If along with
internal audits, the organization also conducts external analysis of its competitors to identify and
compare its waiting times with its rivals, it will prompt the management to continuously
maintain low waiting times. Such engagement will administer a rare or unique status to the
healthcare organization as the only one which strives to uphold patient needs through the
maintenance of realistic waiting times (Ryu and Lee 2017).
Internal Factors: Conducting regular internal audits or process analysis is helpful in
maintaining reduced waiting times where in, the management can evaluate the functions of the