Strategic Management in Hospitality

Running head: STRATEGIC MANAGEMENT IN HOSPITALITY
Strategic management in hospitality
Name of student
Name of University
Author note

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STRATEGIC MANAGEMENT IN HOSPITALITY
Executive summary
The topic was presented to provide an idea about managing business competencies,
skills and capabilities required to deal with the strategic issues and bring change management
to attain competitive advantage in business. The internal and external analysis helped in
understanding the strengths, weaknesses, opportunities and threats as well as the political,
social, economic, cultural, legal and environmental factors that were contributing to the
business functioning. The company managed to implement strategies to deal with the barriers
of entry into the global marketplace, furthermore helped in remaining competitive within the
business environment. Sage Hotel also managed to implement cost leadership and
differentiation strategies for providing the hotel services at reasonable prices, which favoured
the management of greater economies of scale along with achieving cost benefits too. The
differentiation strategies further helped in distinguishing the services from other hotels, which
also favoured the management of good strategic planning required to sustain in the
competitive marketplace with ease and efficiency.

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STRATEGIC MANAGEMENT IN HOSPITALITY
Table of Contents
Introduction................................................................................................................................3
Body...........................................................................................................................................3
Internal and external strategic analysis...................................................................................3
Approach to strategic management........................................................................................8
Current strategies adopted by the hotel..................................................................................9
Approach to execution of strategies.....................................................................................11
Conclusion................................................................................................................................13
References................................................................................................................................14

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STRATEGIC MANAGEMENT IN HOSPITALITY
Introduction
The report is prepared to discuss about the present business strategies chosen by the
hospitality business to become successful in the competitive business considering the
business organisation named Sage Hotel, Adelaide, Australia. The core competencies and
strategic capabilities of the organisation will be identified, which can help in managing the
dynamic capabilities, furthermore ensure enhancement of competitive positioning and attain
competitive advantage in business as well. The strategic issue here can be the changing needs
and preferences of the customers constantly, which often affect the business functioning and
creates issues in delivering services properly (Kotler et al. 2017). The report will also
demonstrate about the internal and external strategic tools along with the refinement of
existing business strategies for the purpose of gaining competitive advantage in business.
Body
Internal and external strategic analysis
The internal and external strategic analysis tools and techniques are used in this
situation to make assessment of the various situations and determine the core strengths, skills
and competencies required to attain a competitive edge over its competitors. This can be
beneficial not only for the purpose of examining the various factors associated with the
influencing of business performance and also for the development of an effective strategic
marketing plan. The various components that have contributed to the business functioning are
identified such as the strengths, weaknesses, opportunities and threats (Mok, Sparks and
Kadampully 2013). The SWOT analysis can be used for both internal and external analysis of
factors such as the internal strengths and weaknesses whereas the external factors include
opportunities and threats.