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Strategic Management in International Hospitality

   

Added on  2023-01-23

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Strategic
Management in
International
Hospitality
Hyatt Regency
Student Details:
Strategic Management in International Hospitality_1


International hospitality company having 55+ year
history with a long-term strategic management focus
Having more than 587 properties worldwide
Having presence in 50 countries including various
key gateway cities
Franchisor, Owner and Manager
Having multiple earning tools and strong balance
sheets
Own 97,000+ associates with an experienced
management team (Hyatt, 2019)
Hyatt: an
Overview
Strategic Management in International Hospitality_2


Hyatt’s three competitors are Accor Hotels,
Four Seasons and Hilton hotels (Nickson,
2013).
Competitive Analysis
Strategic Management in International Hospitality_3


By using positioning map, evaluating the threats of above said
3 competitors we compared their products and services and
results are:
Competitive Analysis contd.
Compari
son
factor
Hyatt
Regen
cy
Accor
Hotels
Four
Season
s
Hilton
Hotels
Rooms best better good better
Service best best good best
Location best best best best
Atmosphe
re, layout
and décor
best best good good
Amenities best best better better
Strategic Management in International Hospitality_4

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