Strategic Management in Tourism and Hospitality Assignment 2022

Strategic Management in Tourism and Hospitality

Contents
Executive Summary.......................................................................................................... 3
Introduction.................................................................................................................... 4
Findings........................................................................................................................ 5
Conclusion..................................................................................................................... 6
Recommendations............................................................................................................ 7
Reference...................................................................................................................... 8
List Appendices............................................................................................................. 10

Executive Summary
Strategy as the name suggest is a tool for achieving long term goals by management and taking a
step ahead strategic management is an organized process which is drafted, put in effect and
thereafter evaluating the effectiveness. Strategic management in Tourism and Hospitality are
considered to be the key decisions which are taken by any organization; and from these strategic
decisions which establish the underlying framework, a series of more detailed operational
decisions can be made. How skillfully and effectively these activities are carried out will
determine the long-term success or failure of the organization in such a complex dynamic sector
of tourism and hospitality. In below report, there is a description of the current strategic
management issue faced by one of the biggest hotel chain Holiday Inn. Such issues impact the
business in a direct or indirect manner. There are so many factors that impact Tourism industry
as well as hospitality industry. There are some recommendations as well by which the hotel can
improve its business by increasing in the efficiency. Conclusions are also there, mentioning
business models for which strategic management have set up an underlying string base to grow
up on in this dynamic and complex competitive industry. Recommendations with good tactics
and effective implementation for further development of business are emphasized on (Liu et al.,
2013).

Introduction
Holiday Inn was founded by Kemmons Wilson in 1952 and today it is one of the biggest hotel
chains. There is a discussion over the strategic management of Holiday Inn, and it is known as
one of the largest hotel chains with. 1173 active hotels all around the world. It has around
214,000 rentable rooms. It is owned by a British and subsidiary of InterContinental Hotel group.
Its headquarters are located in Denham, Buckinghamshire. It provides different services to the
customers like food services, meetings, timeshares and lodging. They have different variants like
high rise, full-service hotels, full-service hotels and low-rise. The strategic issue that has been
mentioned in this report is about the constantly changing expectations of customers in hotel
industry. Even hospitality industry tries to provide the best services to its customers, but the
needs and requirement of customer keep on changing.