Strategic Management Individual Report

This report discusses the importance of management at strategic level, procedure for finding out the strategy, impact of environmental variation on organisational strategy and action plan for the organisation. It includes a case study of TESCO, a multinational merchandise retailer based in England.

Strategic Management
Individual Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY .................................................................................................................................3
Definition of management at strategic level...........................................................................3
Critically evaluate the procedure used by an organisation for finding out the strategy ........4
Critically evaluate the external and internal environmental variation impact on organisational
strategy ..................................................................................................................................5
Review the organisation's strategic plan and also provide the action plan for the organisation
on the basis of change in either the external or internal environment ...................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management refers to the process of objectives, setting goals and objectives for
making the company or organisation more competitive in terms of nature. It basically requires to
set objectives for an organisation, evaluating the competitors actions, review of internal structure
of an organisation and also confirming that the strategies have been implemented on the overall
company(Ansoff and et.al., 2018). TESCO is taken into consideration, in the present report. It is
a merchandise retailer of multinational level that is based in Welwyn Garden City, England. The
report will cover discussion about the management at strategic level and also about the
organisation process for finding out the strategy. The report basically consist of the internal and
external environment impact variation on the strategy of an organisation. The report also consist
of the strategic plan of an organisation which provides a plan of action for the organisation on
the basis of change in either the external or internal environment.
MAIN BODY
Definition of management at strategic level
Management at Strategic level is basically the sequential planning, monitoring, analysis
and assessment of all the requirements the company requires to meet their objectives and goals
as well. Environmental changes of organisation will also need organisation to constantly assess
their strategies for success. Strategic management have certain kind of benefits which include
they have non financial and financial benefits. The strategic management process supports the
company and its leadership to think about and plan for its existence of future nature that fulfils
the board of directors responsibility(Fuertes and et.al., 2020). Management at strategic level sets
the direction for their employees and its organisation as well. The effective strategic plan is that
plans, tests and monitors the activities of an organisation which results into the greater efficiency
at operational level, profitability and market share.
There are certain concepts of management at strategic level which is based around the
clear understanding of an organisation of its mission, vision for there want to see in the future
and values that will guide their actions. In context to TESCO organisation, they properly analyse,
plan, monitor of all the needs of an organisation that requires to meet the goals and objectives as
well. For achieving success on a larger scale it is very important that to continuously assess the
strategies which they need to be implemented at the organisational level. For TESCO

organisation, strategic management also provides the overall direction through developing
policies and plans which has been designed in order to achieve the objectives. They also allocate
the resources in order to implement the plans at the organisational level of TESCO. Without
strategic management there is no direction for the organisation and their employees as
well(Ginter and et.al., 2018). Strategic management plays a very significant role at the
organisational level where it helps the TESCO organisation to rationalise the change and
actualise the change and communicate the requirements to change better to its employees. It is a
concept which brings discipline at the organisational level of TESCO to its activities of the firm
both in its external and internal activities and processes.
Critically evaluate the procedure used by an organisation for finding out the strategy
At the organisational level, it is very important to understand the procedure of an
organisation in order to determine its strategy into result oriented terms which has been defined
into the following manner:
Process refers to the set of actions, operations or motions which has lead to some result
for the manufacturing of process. It also refers to the series of changes which occur on the
natural terms during the process of growth. It is very important for TESCO organisation to use
the right kind of process so that they can properly frame their strategies according to chang
market and the daily working as well. For determining the strategy, it is important to identify the
steps involved in the process at the organisational level(Gošnik and Kavčic., 2021). It is
important to determine the position of strategy and also need to prioritise their objectives as well.
It is necessary to develop a plan and also it requires for determining the tactics which is
necessary to attain the objectives and designate the timeline and also clearly communicating the
responsibilities. In the further step, they can execute and mange the plan accordingly for it. At
the end, it is important to review and also revise the plan. In context to TESCO organisation,
they have to follow proper steps for it. First of all, it is very important for them to identify the
mission and also analyse the situation as well. Within the first step, it is a just like the base of
strategy and also sets the direction that where to go. Its necessary to have setting the objectives
and also need to develop the marketing strategy for it. At the end, it is important for the
planning for evaluation. In this manner, the process can be used by the organisation for
determining the strategy.

The process used by the organisation is not necessary can be implemented from the long
run perspective but can't be effective into context of achieving success on a larger scale. It is
important for them in order to properly follow the procedure so that they can complete their tasks
into successful terms with the right kind of approach (Díaz-Corona and et.al., 2019).In order to
determine the strategy, as the process is followed into effective terms but can't be consistent
according to changing period of time. When the process has been followed into appropriate
terms so their knowledge and experience start degrading due to which the efficiency level of
employees also decreases within the shorter period of time. So its very important for an
organisation to consider the process into appropriate terms with the right kind of approach.
Critically evaluate the external and internal environmental variation impact on organisational
strategy
The impact of external and internal environment variation on strategy of organisation
which has been defined into the following manner:
The internal environment impact can be analysed with support of SWOT analysis into context of
organisational strategy.
TESCO SWOT analysis
Strengths: It is the largest store in the British market and also has network of suppliers into
efficient terms as well(Hitt and et.al., 2019). TESCO is the company which has the largest
market share through holding the maximum share of market of around 27 percent. TESCO is an
organisation which is a multiple award holders and also act as the largest employer in the
continent of Europe.
Weakness: TESCO is an organisation who has the failure in terms of markets of US and Japan
and also they announced the sudden switching of card of club without having information to
their customers.
Opportunities: TESCO is an organisation who has opportunities at larger scale where they have
launched the new discount store through the name of Jacks(Hunger., 2020). It has also expanded
its market and the business operation into fourteen countries but there are specific markets which
are of emerging nature such as Indonesia, Turkey and South Korea.
Threats: The growth of TESCO organisation has been affected by the national economic factors
such as credit, government rules, taxations and regulations as well. It has been observed that
TESCO organisation has advertised some of its food products through the name of “Woodside

Farms and there was no farm under the lists of assets. TESCO has found themselves ashamed
through giving wrong directions to the consumers through using the brand name as the fake
farm.
Through this analysis it has been find out that changes has been done into the strategies
according to changing period of time because the organisation's strengths, weaknesses,
opportunities and threats have been changed according to their continuous working, development
and growth as well. It is not necessary that the analysis is true from the long run perspective
because customers preferences always changes so they have to make amendments into their
working procedure.
For analysing the external environment, PESTLE evaluation plays a important role into
context of evaluating the strategies into result oriented terms. This analysis has been defined into
the following manner:
 Political Factors: TESCO organisation basically operates in the twelve countries which
include Asia and Europe. It is mainly open to different factors at political level which can
affect the TESCO operations (Siegel and Leih., 2018).These factors basically include
political instability, tax rates, economic conditions of the countries where it operates,
unemployment rate.
 Economic Factors: There are different elements which affect TESCO which include
cost, prices and profits. The organisation has to aim for cost of enhanced of borrowing
nature in UK which will increase the prices, costs and decreased the profits as well.
 Social factors: Tesco is majorly relies on the customers of UK and need to understand in
order to provide the services for meeting out the issues. Attitudes and Consumer beliefs
are majorly related to the demand for services and goods which is another main issue.
 Technological factors: It has been observed from the past years that the company was
facing different issues like poor customer experience. The advancement at technological
level also brings brand new chances to the company for regaining the trust.
 Legal Factors: The company has also faction into legal terms for misleading the
investors and accounting fraud who agrees to pay GBP 12 million in order to settle the
legal action (Teece., 2019). The company has to conduct its operation in accordance with
Food Retailing Commission strict code of practice.

 Environmental Factors: The Van Drivers of TESCO will not only use the fuel saving
routes but also collect unwanted the plastic bags from customers and recycle them. The
company is also committed towards to use the renewable sources and also generate the
hundred percent of its electricity by the year of 2030.
From this analysis it has been find out that PESTLE analysis help in terms of evaluating the
external environment into positive terms. There are certain factors which keeps on changing
according to the demand and supply of products and services into the market. So the strategies
have been framed according to the status of economy and according to the requirement of an
organisation as well.
Review the organisation's strategic plan and also provide the action plan for the organisation on
the basis of change in either the external or internal environment
Strategic planning basically refers to the is a process where an organisation leader defines
the vision for future and also identifies the goals and objectives of an organisation. Strategic plan
is very important because as it help in terms of creating the roadmap for the business which
needs to be followed and also course connect to be as well. The process basically include
establishing the sequence where the goals should realised that organisation can reach towards its
vision(Bryson., 2018). In context to TESCO organisation, they have to be the zero-carbon
business by the year of 2050. The company's continuous success depends on formulating and
reassessing the clear strategies of business. They have also aim to improve the loyalty of
customer and its core business of UK for helping it to develop the experience of shopping for
their customers.
For an organisation, action plan is very necessary so that organisation can take decisions
accordingly for it. Action plan is basically the list of tasks which needs to do complete the simple
objective or project. In context to TESCO organisation, it is very necessary that to properly
consider about TESCO that dominates the retail of British market that sets out the plans for its
operations in order to hit the zero carbon target by the year of 2035 by the use of renewable
energy, cutting plastic and also encourage for more sustainable diets. According to changing
environment on the internal and external basis, it is very important that they have to seriously
think about the environment as well so that their business can grow into fast pace manner.
TESCO organisation has chosen the strategy which is named as greenfield strategy since the
company doesn't requires help from the local firms as it has only one competitor with small share

in their hand. According to changing environment on the internal basis they have to work on
their quality parameter and also considers the new idea in order to increase their range in terms
of products and services provided by the organisation. They have to work on the strategies
where they have four parts of it. It includes the strong UK core business, non profit, retailing
services and at the international level through keeping their focus on trying to improve what they
do for consumers. They also try to make the consumer trips of shopping as it is easy as possible.
From the perspective of external environment, it has been observed that there are certain
factors which needs to be taken into consideration so that the financial decisions and policies can
be made accordingly for it. They have to work on the technologies so that they can implement
the new technologies at the organisational level in order to make their procedure to the point and
efficient as well(Bryson and Roering., 2018). TESCO organisation has to continuously assess
the market so that they have an idea about the changing customers and preferences of their
customers and then accordingly they can make amendments in their list of products and services
provided by the organisation. So it is very important to make an actin plan so that they can take
decision accordingly for it in terms of further development and growth as well. So this action
plan which needs to be implemented on the different parts of an organisation and needs to be
followed into different steps which has been required by an organisation into positive manner.
CONCLUSION
It has been concluded that management at strategic level plays a very significant role at
the level of organisation. The concept of strategic management is very important to understand
into deeper terms. It has been determined that a process has been used into appropriate terms by
the organisation in order to determine its strategy. It has been observed that there is a great
impact of external and internal environment variation on the strategy of an organisation. For an
organisation it is important to have the strategic plan so that they can accordingly take action for
further development and growth of an organisation. There is requirement of action plan for an
organisation on the basis of change which is either in the external or internal environment. So in
the overall manner, it is very important to understand the role of strategic management at the
level of organisation.

REFERENCES
Books and Journals
Ansoff and et.al., 2018. Implanting strategic management. Springer.
Bryson, J. M. and Roering, W. D., 2018. Applying private-sector strategic planning in the public
sector. In Classic Readings in Urban Planning (pp. 202-219). Routledge.
Bryson, J. M., 2018. Strategic planning. In Defining Public Administration (pp. 208-229).
Routledge.
Díaz-Corona and et.al., 2019. Profiling of knowledge organisation systems for the annotation of
Linked Data cultural resources. Information Systems, 84, pp.17-28.
Fuertes and et.al., 2020. Conceptual framework for the strategic management: a literature review
—descriptive. Journal of Engineering, 2020.
Ginter and et.al., 2018. The strategic management of health care organizations. John Wiley &
Sons.
Gošnik, D. and Kavčič, K., 2021. Analysis of Selected Aspects of an Organisation: The
Organisation as an Instrument, an Interest Group and as a Process. Managing Global
Transitions, 19(2).
Hitt and et.al., 2019. Strategic management: Concepts and cases: Competitiveness and
globalization. Cengage Learning.
Hunger, J. D., 2020. Essentials of strategic management.
Siegel, D. S. and Leih, S., 2018. Strategic management theory and universities: An overview of
the Special Issue. Strategic Organization, 16(1), pp.6-11.
Teece, D. J., 2019. A capability theory of the firm: an economics and (strategic) management
perspective. New Zealand Economic Papers, 53(1), pp.1-43.