Strategic Management: Expanding JD Sports PLC in Japan Market

Strategic Management

Executive summary:
Strategic administration is the procedure which involve various activity like planning,
controlling, assessing that help in achieving goal in timely manner. There are various changes
taken place in external atmosphere that analyse regularly adopting competitive strategy that is
needed for success of organisation. This assignment is depending upon JD sports PLC which is
located in UK. It is a retailing brand who focuses on dealing with sports as well as casual wear.
The higher authority of this brand focuses on expanding their business in Japan market for
satisfying need and wants of customer at both national and international level that help in
achieving competitive edge over rivalries at marketplace.

Table of Contents
Executive summary:.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
External analysis..............................................................................................................................4
Internal analysis...............................................................................................................................7
Identification of competitive strategies............................................................................................8
Strategic directions:.......................................................................................................................11
Recommendations & conclusion...................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Strategic administration is the procedure which involve various activity like planning,
controlling, assessing that help in achieving goal in timely manner. There are various changes
taken place in external atmosphere that analyse regularly adopting competitive strategy that is
needed for success of organisation. This assignment is depending upon JD sports PLC which is
located in UK. It is a retailing brand who focuses on dealing with sports as well as casual wear.
The higher authority of this brand focuses on expanding their business in Japan market for
satisfying need and wants of customer at both national and international level that help in
achieving competitive edge over rivalries at marketplace. There are various challenges
confronted by JD retailer that involve negative economic situation and increasing rate of
exchange that decrease profit margin. In addition to this, there is assessment of micro and macro
environment for aim of assessing prevailed opportunity in given target market (Balotsky
Stagliano and Haub, 2016).
External analysis
PESTEL
Political factors:
The Japan government is offering different incentive to company for influencing
restructuring of machinery which is above 20 years of age group to increase competitiveness
related to footwear sector. And also their focuses are on promoting or make uses of method of
modern production. In context of JD sports PLC, there is a service to increase competitiveness of
industry that is connected to sportswear as government focuses on offering support of tax facility
in addition with other kind of incentive which involves process of licensing related to investment
in various industrial zones, different kind of capital food, minimise interest rate and introduce
formula for fixed wage rate.
Economic factor herein, the demand or need for sportswear in Japan market that was
looked by foreign as well as local sportswear manufacturer is increased day by day. Sports
involve football, basketball, cycling that is determined as a popular. With enhancing the middle
class user in country, sports play an important role in Japanese economy. It has generated a need
for sportswear goods that help in increasing growth of 15% in upcoming year. The footwear
sector provide job to approx 3.5 million individual people around Japan which is determined as a