Strategic Management: Theories and Models

Strategic Management
TASK 2

Background info
 B&O is a company founded in 1925 and is known as global brand. It offers various
and high tech products such as music system, speaker, multimedia, etc.
here, the market segment of company is high class customers that want high quality, design
and luxury technological products. The market position of company is weak in terms of
technology.
Also, they have lost competitive advantage in design and picture quality.
The competitors of company are Sharp, German Loewe, Toshiba, Hitachi, etc. However,
there are various theories and models which is being described in presentation which is as
follows :

CONT..
Porter generic strategies- It is coined by Porter as they are referred to as generic as they are
applied to services and products all over firms and industries of variety.
Cost leadership- In order to target a broad market and at the same time offer at lowest
possible prices
Differentiation- In order to target a wide market but at the same time services or goods have
some kind of the unique features.