Strategic Management: Analysis and Issues for Black Star Pastry

Strategic Management

Contents
Executive Summary.........................................................................................................................1
INTRODUCTION...........................................................................................................................1
STRATEGIC ANALYSIS...............................................................................................................1
External environmental analysis 500.......................................................................................1
Key drivers into macro environment...........................................................................................1
Significant 2 or 3 opportunities and threats for firm...................................................................2
Internal organisational analysis 500........................................................................................3
Key resources and core competencies.........................................................................................3
Key stakeholders..........................................................................................................................3
How culture and history of company contributes or comprises to their intent and benefits.......3
Significant strengths and weaknesses..........................................................................................4
SYNTHESIS AND INTERPRETATION.......................................................................................4
Key issues for the firm that need attention and/or action............................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
Books and Journal............................................................................................................................7

Executive Summary
INTRODUCTION
Strategic management is considered as continuous planning, observing, analysis aand evaluation
off whole essential a firm required for meeting their objectives. Moreover, the changes into
business atmosphere would neede entity to regularly its strategies for growth. in addition to this,
it entails assessment business objectives, firm’s vision and objectives as well as upcoming plans.
For this report the undertaken company is Black Star Pastry which was developed in year 2008
located into Sydney, Australia. Moreover, it is mostly known and having global fame for their
inventive strawberry Watermelon cake declared through New York Times as the world’s most
Instagrammed cake. The topic which are going to be discussed in this report are external
environmental analysis and internal organisational analysis. Moreover, strategic analysis and
Key issues for the firm that need attention and/or action are also described in this report.
STRATEGIC ANALYSIS
External environmental analysis 500
Key drivers into macro environment
Macro environment is undertakes various factors such as political, economical, social,
technological, legal aand environmental whic have affects upon firm. So, for external analysis
PESTLE Model are discussed below:
Political factor: The Australia’s political system have been stable for various years as well as it
develops an effective business atmosphere to perform within. Moreover, having stabalise system
of political that allows business for performing into effective business surrounding. So, this helps
firms like black star pastry boost their business and gain profitability.
Economical factor: The economic system into Australia have been stabalised since various years.
Moreover, the respective country was impcted through international monetary crisis as weel as it
drives towards clientsbeing much focused towards money which are being spends and minimised
disposable income for various families. So, it impacts the bakery firm as audiences outcomes to
buyonly functional items.
Social factors: As there are various social trends and componenets that impacts bakery sector
within Australia. Such as customers become health conscious and aging population. So,
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