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Strategic Management - Jaguar

   

Added on  2020-01-07

10 Pages2244 Words162 Views
STRATEGICMANAGEMENT

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................4OVERVIEW ...................................................................................................................................4MAIN BODY ..................................................................................................................................4COMPONENT 1..........................................................................................................................4COMPONENT 2 .........................................................................................................................6RECOMMENDATIONS ................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9Books and journals ......................................................................................................................92

INTRODUCTION Strategies and action plans are formulated in the business for executing required businessfunctions in structured and in an advantageous way. It is critical that external and externalanalysis of business environment should be done so that better and effective strategies should beformed by the organization. Present report is based on Jaguar which is a leading is the leadingluxury vehicle brand of Jaguar Land Rover. It is a British multinational car manufacturer and itsheadquartered is situated in Whitney, Coventry, England. OVERVIEW Automobile industry is the fastest growing industry and it offers huge success and growthopportunities for the business firms which are operating in this sector. Automobile industry isimportant part of UK economy and it contributes towards growth and success of nation. Revenueprovided by this sector helps in ensuring modification in infrastructure of the country and it alsoprovides employment opportunity for people (Grunig, J2013). Presently, more than 100specialist brands are available in the market. Other than this, 7 Mainstream car manufacturers areoperating their business in UK. Other than this, there are 6 car design centers and 13 Researchand development centers which are working in UK. Total turnover of UK automotive industrywas £71.6 Million. Present report describes about external and internal threats which are facedby the organization in the market area. MAIN BODY COMPONENT 1Analysis of external business environment Political: - Rules, regulations and norms that are being formed by the government of nation areessential to follow for all car manufacturing companies that are operating in UK. Taxationpolicy and trade policy impact on the functional activities that are performed in Jaguar (Thorsonand Moore, 2013). Currently, government is providing motivation for innovation and it isbeneficial for existing and new startup firms that are working in UK (Domingo, 2011). Jaguarenjoys strong reputation and brand loyalty in the automobile industry of UK. Government of UKis also offering better and effective tax incentives for inbound investors which are operating inthe country. It is supporting the company in enhancing its profitability and financial revenues. 3

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