Project Report: Strategic Management

Running Head: Strategic Management
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Project Report: Strategic Management

Strategic Management
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Executive summary:
Strategic management is an approach which focuses on the different factors and
aspects of a business to measure the overall performance and position of the business. It
identifies the financial and non financial aspects of the business to reach over a conclusion
about the performance of a business. Strategic management includes various tools such as
porter’s five forces model, company’s strategies, industry analysis, operations of the
company and the position of the company in the industry etc. In the report, JB HI FI has been
chosen to conduct the report on the strategic management.
Currently, the company is at leading level and thus the new entries are not offering
any threat to the business and the performance of the business is competitive. JB HI FI has
succeeded to manage various new policies and tactics which has helped the business to
maintain better performance in the market and attract more customers towards the business in
order to improve market share, profitability level and better strategically position in the
industry. The company is required to offer new products and services to the customers to
prevent the shift of the company and industry’s life cycle from maturity to decline level.
The current business strategies of the business are competitive enough and it is not
required for the business to make the changes into the existing strategies until and unless
some unwanted things take place in the business.

Strategic Management
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Contents
Background.......................................................................................................................4
Industry analysis...............................................................................................................4
Porter’s 5 forces model.................................................................................................4
Industry life cycle.........................................................................................................8
Strategic group............................................................................................................10
Company description......................................................................................................10
Company’s strategy:.......................................................................................................12
Recommendation and Conclusion..................................................................................13
References.......................................................................................................................15

Strategic Management
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Background:
The JB HI FI Company has been chosen for this report. JB HI FI is an Australian
company which is running its business and activities under the Australian retailing industry.
The company mainly retails the video games, Blu-rays, DVDs, Ultra Blu rays, electronic
products etc. the company has been founded 44 years back in 1974. Headquarter of the
company is in Melbourne, Australia.
The target market of the company is Australian and New Zealand people who wish to
have electronic products for their daily operations. There are numerous segments of the
company which targets the different age group of customers towards the company. Further,
the marketing strategies of the business are value propositions and the positioning statement.
The company has positioned itself in the market through setting a great brand image in the
market.
Industry analysis:
The JB HI FI is operating its business in the Australian retail industry. The Australian
retail study has seen great growth in the overall position of the business. The Australian
retail industry’s main products are the consumable products which are offered to the
Australian people. The industry is one of the highest growing Australian industries as the
growth rate of the industry is higher (Home, 2018). The overall contribution of Australian
retail industry is also highest in the retail industry. The improvements in the Australian retail
industry are directly improving the overall performance and position of the company. The
below graph brief better changes and improvements in the Australian retail industry which
are as follows:
(Atasu, Sarvary & Van Wassenhove, 2008)