Strategic Management: A Case Study of Netflix Inc.

Strategic management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic management is the strategic utilisation of business assets to reach organisation
aims and objectives. It is an action plan to assure execution targets are met and the business
constants to develop. Strategic management offered entire direction by developing plans and
policies framed to attain objectives and the assigning assets to execute the plans (Makadok,
Burton and Barney, 2018). For the completion of this report, the selected company is Netflix Inc.
which is an American Technology and media services provider and production organisation.
This firm operate its business in different nation of the world. The document will consider
information about industry structure, market position, country markets and size. Further, it will
explain about the comparison to the competition in term of innovation and strategic innovation,
CSR, governance and ethics.
MAIN BODY
Netflix Inc. is an American technology and media services provider and manufacturing
establishment. This venture was incorporated in 1997 by Reed Hastings and Marc Randolph in
Scotts Valley, California, UK. The firm operate its business at global level excluding China,
Syria, North Chorea and Crimea. It offer steaming media products and in services film
production, film distribution and television production etc. There are approx 8,600 people are
employed by this firm and these employees make their contribution in running the business of
firm in better manner. This enterprise is one of the largest contributors to the cord cutting trend.
It is when customers for go traditional cable Network TV in favour of an alternative basically
streamlining facilities. This trend is assisting respective venture crush its competition for one
simple reason that the establishment is offering quality innovative content at a reasonable cost.
Netflix is accessible to customers by its app, smart TVs, game consoles, streaming media players
and Amazon’s Fire (Teece, 2019). The organisation has about 183 million paid subscribers
crosswise the world at the end of the first quarter of 2020. The firm is forecasting membership
growth will continue in the second quarter of 2020 with the firm predicting a maximisation of
25.6% for the quarter.
Industry structure is the sum of 4 market structures which is perfect competition,
monopolistic competition, and oligopoly and monopoly rivalry. In context of Netflix, it falls
under oligopoly and the reason for that is as respective firm is a paid online video service and
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