Strategic Management for JD Sports-fashion's Expansion in India

Strategic Management

EXECUTIVE SUMMARY
The assessment is based on the JD Sports-fashion company which is a London based
retailer and wants to expand its operations in Asian country. The assessment involves various
strategic tools and frameworks to analyse both micro and macro environment as well as internal
factors. In this report, the SWOT is used to analyse the company's strengths, weaknesses,
opportunities and threats, whereas VRIO will be used to weigh the tactic for any new nation. The
report will also suggest that differentiation strategy will be beneficial for the expansion in new
country.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
Macro and micro environmental analysis ..............................................................................4
Internal environment analysis ................................................................................................8
Identification of Competitive Strategies...............................................................................11
Strategic Directions..............................................................................................................12
CONCLUSION .............................................................................................................................13
REFERNCES:................................................................................................................................14
Books and Journals:..............................................................................................................14

INTRODUCTION
Strategic management refers to the management of creating and implementing the major
aims and initiatives taken by managers of the company on behalf of their stakeholders, which is
based on the context of resources, while analysing internal and external environments in which
business functions. It facilitates an overall direction to the company and focusing the business
goals and objectives, formulating plans and policies to attain those goals and the allocation of
resources in order to execute the plans (Abutabenjeh, 2021). The report is based on the JD sports
Fashion Plc, that is a leading sports-fashion retailer in British Administration. The headquarter of
the company is in Bury, Greater Manchester, England, UK. In 1981, the company was
constituted by John Wardle and David Makin. The brand has allocated their business operations
with 56 stores. It is also regarded as the most innovative retailer of sportswear with countless
varieties and exclusive range. Now the founder looks for the expansion of business in Asian
country i.e. India. Hence, it is very essential to conduct a research on the market and its
environment, including both internal and external environment. It will also help to know the
competitive edge in the market and related challenges and opportunities can be known with the
help of Ansoff Matrix.
TASK
Macro and micro environmental analysis
PESTLE Analysis-
Pestle analysis of JD Sports-fashion is useful tool to examine the macro environment
factors of the company. It stands for political, economic, social, technological, environmental
and legal factors that affect the external environment. Changes occur in the external environment
may have a direct impact on all the players in the industry. It can affect the competitive edge of
the firm and overall profitability of the consumer service sector (Ansoff and et.al., 2018). It also
facilitates a great information about the operating challenges of company. In case of JD Sports,
the following is the analysis of all the external factors of the company:
 Political factors: To enter and begin a new venture in a new place or nation, the first
thing which is important to get is the permission from the local government. This
government may change in forthcoming days but may leads to variation of beliefs
between the enterprise and the new government. Many other factors are also come in