Strategic Management Report on JD Sports Plc for Expansion in Cambodia

Strategic Management

EXECUTIVE SUMMARY
The report of strategic management is prepared on JD Sports Plc which is retailer of
sportswear products in UK. The company is planning expansion in Cambodia which is an Asian
Market with vast numer of growth opportunities. Key challenges that are faced by the venture are
restricted profits, intense compention from local and international players, etc. Strategic
management aids strategists to develop sense of purpose along with define direction wherein
business must travel and establish realistic goals that line to mission and vision which are charted
for it.
The report highlights details of company, its internal and external environment analysis
and competitive strategies. It also includes recommendations to company for future success.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction of company, background and challenges faced.......................................................1
External environmental analysis to identify opportunities as well as threats..............................2
Internal environmental analysis to identify strengths and weaknesses........................................5
Identification of competitive strategies........................................................................................8
Strategic directions.......................................................................................................................9
CONCLUSION AND RECOMMENDATIONS..........................................................................10
REFERENCES..............................................................................................................................11