Management Strategies of Uber Eats

Management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Detailed overview of the organisation that has been mentioned above.......................................1
Analysis of the strategy that is of corporate level which possess a lot of importance in the
current market..............................................................................................................................2
Evaluation of the business level strategies that are used by the above mentioned company in a
very detailed manner....................................................................................................................4
Examination of the different functional level strategies that are prevailing in the current
market scenario with context of the firm mentioned above........................................................6
RECOMMENDATIONS.................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Management is one of the most important aspect as it helps the company which is taken in
the report that is operating in the market irrespective of the industry in which it is working so that
all the factors that impacts the overall performance of the company in the long run can be
examined (Bolino, Long and Turnley, 2016). Also a business firm uses different management
strategies that are prevailing in the market so as to keep a tab on all the activities of the
organization so that necessary rectification measures and adjustments can be taken which can
prove beneficial for the company so as to survive and sustain in the market for a longer time
period as compared to its rivals that are also operating in the similar market conditions. Uber eats
is a company that deals in providing food delivery and takeout services to its customers and has
performed exceptionally well in the market and thus has captured a larger share in the industry.
In this report there is a detailed examination, analysis, as well as evaluation done of various
aspects that are related with the above mentioned firm such as its detailed overview, the
strategies that it is using in the current market scenario, and the things that it can do in the future
so as to improve its performance further. Apart from that the report also covers various factors
that are related with the different strategies that are used by various firms including the above
mentioned one and the major strategies that are explained in this report are of three types that are
corporate, business, and functional level strategy and its detailed examination with context of the
company. Further this report also covers an appropriate recommendation according to the current
working of the company and the things that can be improved by it in the long term
circumstances.
MAIN BODY
Detailed overview of the organisation that has been mentioned above
Uber is one of the biggest firms that is operating in a number of different industries and
thus Uber eats is also one of the sector in which it is working. The company was founded by two
persons named Travis Kalanick and Garrett Camp in the year of 2009 (Boon, Den Hartog and
Lepak, 2019). The company began its food delivery services in the year 2014 with the name of
Uber fresh and it was operational in the area of Santa Monica, California in the United States of
America and thus after a number of modifications and different research is done on an overall
basis and after that the name Uber fresh was renamed as Uber etas with the same services that it