Strategic Management Assignment - ASDA

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Strategic direction and thinking for future..................................................................................1
TASK 2............................................................................................................................................3
Analysis of industry....................................................................................................................3
TASK 3............................................................................................................................................5
Fulfil demand..............................................................................................................................5
TASK 4............................................................................................................................................7
Possible strategies.......................................................................................................................7
TASK 5............................................................................................................................................8
Recommendation.........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Management of all strategies should be done by employees of business entities as it
assists in attaining targets. When they do proper management then this will include formulation
along with implementation of goals and according to that initiatives needs to be taken by higher
authorities of business entity. Along with this they have to adopt appropriate resources and on
the basis of that assessment can be done whether it is internal or external environment so that
they can attain success in high competition (Barney and Hesterly, 2015). Strategic management
is an identification along with description of all strategies so that managers can carry out proper
research which will assist in boosting their performance as well as productivity when employers
are facing high competition. Present report is based on ASDA as it is a subsidiary business entity
and operating income of firm is £1 billion. In below mentioned report, strategic direction of firm
in past years as well as strategic thinking has to be demonstrated.
TASK 1
Strategic direction and thinking for future
Strategy refers to plans and that should be taken into action with a proper designing so
that managers of ASDA can attain their goals. Strategy is a direction along with a scope of firm
in reaping their success for long term. Along with these employees should use appropriate
resources so that they can meet demands of markets as well as expectations of stakeholder. For
reaping success in market, for each and every business entity consumer loyalty is necessary.
Mission statement is made by company for a long term and it is to deliver better quality
products which will assist them in becoming successful in attracting large number of consumers
(Bettis and et. al., 2016). Purpose of ASDA is to made merchandise according to consumers and
also at a reasonable price so that everyone can afford.
Vision statement of ASDA has to be prepared according to service users and for that they
have to make correct judgement on the basis of their suitability and according to that they are
attaining their goals in past years. Vision of the firm always be strong so that employees can
develop their culture and improve financial strength.
SWOT analysis of ASDA
Strength Weakness
1