Strategic Management: A Case Study of H&M

Strategic Managemen

Table of Contents
INTRODUCTION.......................................................................................................................................3
Main Body...................................................................................................................................................3
Background Information of H & M.........................................................................................................3
External Analysis....................................................................................................................................4
Internal Analysis:....................................................................................................................................6
Strategic Options.....................................................................................................................................7
Strategy Selection and Justification.........................................................................................................8
Recommendation.....................................................................................................................................8
Conclusion...................................................................................................................................................9
REFRENCES............................................................................................................................................10

INTRODUCTION
Organizations are required to prepare appropriate strategies in order to achieve predefined goals
in minimum period of time. Under strategic management objectives are formulated by analyzing
external as well as internal environment to make optimum utilization of available resources
(Venkateswaran and Ojha, 2017). It is a process that contains ample of steps such as setting
goals, implementing as well as evaluating them in regular intervals. H& M has chosen for the
current report. It is renowned fast fashion brand based on has headquarters in Swedish. It
provides a range of designer clothes at consumers segments at global level. There are ample of
strategies are discussed in the report that are currently being applied by organization in order to
increase sales and profit margin. It includes a brief introduction about company in reference of
strategies. Further, SWOT analysis has been carried out to analyze the internal environment of
entity. To monitor the impact of external strategic environment over business operations
PESTLE framework has been included in report. Lastly, it includes some suggestions in order to
undertake necessary improvements to enhance positioning of organization among customers.
Main Body
Background Information of H & M
Hennis and Mautriz that is known as H & M established in the year of 1947 in Swedish. It is a
leading fast fashion brand which provides a range of designer clothes for men, women, and
teenagers. Majorly, brand targets wide segment of customers at international level(Balaman,
2016.) . This strategy make them differs them from other competitors such as Forever 21, Zara. It
is consider as a fashion brand that provides quality products at reasonable price to make it
affordable for all. Organization owns nearly 4000 outlets worldwide to serve global as well as
domestic audience. Most of its outlets are situated at such a place which is easily accessible by
customers. Company has head office in Sweden that monitors and keeps control over various
functions in order to operate it effectively.
There are ample of strategies that are used by H & M in order to attract more number of
buyers. The fast fashion model of company differentiates it from other rivalries by providing
designer clothes to end users at their nearby place in minimum period of time. Entity owns ample