Strategic Management in Melita: Types of Strategy, Competitive Drivers, Internal Analysis, and Strategic Choice Models

STRATEGIC
MANAGEMENT

INTRODUCTION
Melita is the telecommunication company which is providing the cable television and the
mobile telephone services. It is also providing the internet services to the customers. It was
founded in 1992 and it is managed by the Harold rosch. The CEO of the company and the
effective services are provided by the company. It is providing the digital set up box to the
customers which was commenced form the 2010 in Malta. The report consist of the strategy
consultant which is advising the board of the directors of the company. It would advise the
company about the strategic decisions which must be used by the company. It includes the
strategies used by the company in the last five years and the detailed analysis of the company
internal and market. Report consist of the strategies which must be used by the company and the
implications of the recommendations of the consultant which is given to the company.
TASK 1
Types of strategy and strategic concepts
Strategy is the set of the actions which would run across the management of the
company. It includes the strategic decision which are benefiting the company and helping the
company to achieve the long term goals. Strategy is multidimensional and multidisciplinary as
well. Strategies used by the company are following the hierarchical structure. Strategy and
tactics are used by the company is resulting in the improving the decision-making process of the
company and the employees.
Types of the strategies
Corporate strategies
Corporate strategies are based on the growth and stability of the company. It also
includes the retrenchment and the combination of the strategies which are used by the company.
It has the four pillars which include the allocation of the resources, port folio management and
strategic trade-offs. In the corporate strategy the company is focusing on the employees and the
capital which is invested by the company in the products. The company is investing in the
employees of the company and the in the products of the company. So the company would
ensure about the resources which are being properly used by the company (Cohen, and et.al.,
2016).
Business level strategies

they are concentrating on the competition in the industry and in the market. It is including
the cost leadership strategy. In the cost leadership strategies the company would be focusing on
the cost of the products in the market. Cost of the product is attracting the customers towards the
company. Differentiation strategy is uniqueness of the product which is provided by the
company. Company is making the product with the innovative ways and which include the new
features of the product. The product is improvised and made according to the customers need
which is attracting the customers towards the company (Geubbels, and et.al., 2015).
Functional strategies
Functional strategies include the operation strategy and the marketing strategy. Finance
strategy and the human resource strategies are also followed by the company. The company need
to perform in the market and for that the company would follow these strategies and the
environment of the company in the market. Company must follow the strategies and the
departments of the company would follow the rules and policies. In the functional strategy the
human resource department is focusing on the providing the effective services to the employee
so that they would improve their performance (Rothaermel 2017).
Here, it is analysed that Melita is following corporate strategy that focus on its growth
and stability. They are expanding in markets so that it can sustain for long term and retain
customers as well. also, they are investing in many things to raise capital to fulfill their needs.
With that they are focusing on solving issues such as low quality of services, etc. moreover, by
following corporate strategy they are gaining competitive advantage in the market.
TASK 2
Exploring the competitive drivers and its impact of competitive position
Competitive drivers are the increasing the competition in the market and in the country.
Competition is increasing because the globalization is increasing in the country and the various
multinational companies are entering the market. Diversity among the customers and the culture
of the different countries are affecting its growth. Industry and the market is changing country
from time to time. So the customers preferences are changing and the customers are attracted
towards the company which is providing the effective products at the low cost (Ramirez, and
et.al., 2016).
Slow technological changes