Strategic Management: Industry Analysis, Business Environment Analysis, and Competitive Advantage of Kellogg's

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION .........................................................................................................................1
MAIN BODY...................................................................................................................................2
Industry analysis.....................................................................................................................2
Business environment analysis ..............................................................................................5
Capabilities or competitive advantage of business ................................................................7
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic management refers to an ongoing process that is used to analyse, monitoring
and assessing all the needs of the business enterprises so that goals and objectives can be
satisfied within a specified period of time. In these changes occur within the business
environment requires the organisations to regularly assess their strategies so that they get higher
success in their future terms. This report is based on Kellogg's company that is one of the famous
American multinational food company since 1906. This company deals in manufacturing the
varieties of food items that includes cereal and convenience foods also involving toaster,
pastries, frosted Flakes, Eggo, Chee z it and many more. This report is based on focus on
industry analysis,
competitor’s analysis and the business environment and also evaluate with best
recommendations that helps in gaining the higher success and profits to the company (Berndt,
2019).
MAIN BODY
Industry analysis
Industry analysis refers to a assessment application which is adopted by an organisation
that enables to develops the competitive strategy so that firm will gain the competitive advantage
in their long term survival. This industry helps in understanding the several economic pieces of
marketplace that helps in attaining the competitive advantage. As Kellogg’s is one of the ideal

choices for the customers because they can follow proper systematic strategic process so that
they become a leader of market. The manager of the company can use the porter's five forces that
includes five aspects by the help of them organisation can effectively analyse their industry
competitiveness and gain the rivalry advantage so that high profits can be attained. This is very
essential for Kellogg because this helps in analysing their market position in the same business
market. (Krystallis, 2017). Porters five forces model is significant tool to examine competition
within market. It involves the power of suppliers, customers, new entrant, substitutes that can
impact over the operations of the companies. As per the viewpoint of several authors this model
is very effective to developed the business organisation and their profit margin. The Porters
industry model of Kellogg’s can explain below:
Illustration 1: source: Porter's Five Forces
 Threats of new entrants- It is one of the best aspects that reflects the ease of the new
business enterprises that want to spring in the market. The entry of new buyers is highly
influenced by the various determinants like switching cost, product differentiation,
retaliation from competitors etc. In context of Kellogg's that have high brand image and
well-established firm who can lead the market. Due to this there is low threat for the
company from the entry of new entrant. As Kellogg’s can adopts the high cost