Corporate Analysis of ITC Ltd.

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student:
Student’s Id:
Name of the Organization: ITC Ltd.
Lecturer’s Name:
Word Count:

STRATEGIC MANAGEMENT1
Executive Summary:
The report has been designed in four sections. First it started with the introduction of the
report topic to explain the corporate analysis of the Indian Tobacco Company Limited. It
provide the brief overview of the company and its strategic business units and discussed
about the purpose, scope and limitation of the report. The discussion section opened up with
the topic on a nte to bring out the strategic functions that the company had applied for each of
its SBUs to operate successfully in the domestic market of Australia. The strategies working
and making profit for the conglomerate. It discussed on the company’s corporate governance,
social responsibility and ethics with the representation of the five years of company’s annual
report to compare and present arguments. Then it came to conclude with the potential
findings. Recommendations were put up followed by the appendices to refer.

STRATEGIC MANAGEMENT2
Table of Contents
Introduction:...............................................................................................................................3
Company overview:...................................................................................................................4
Corporate level strategies...........................................................................................................5
Horizontal Integration............................................................................................................5
Vertical Integration................................................................................................................6
Cooperative relationships.......................................................................................................6
Diversification........................................................................................................................7
Governance, Social Responsibility, Stakeholders and Ethics:...................................................8
CSR and Ethics:.....................................................................................................................0
Organisational Structure, Culture, Diversity and Performance Measurement...........................0
Recommendations......................................................................................................................1
Conclusion:................................................................................................................................1
References:.................................................................................................................................3

STRATEGIC MANAGEMENT3
Introduction:
The importance of the ethics in the modern world of business is seen to increase in a
notable manner and that is evident with the increasing concern of the modern organizations
towards the formation of the corporate governance policies. With a precise focus on the
increasing level of competition in the modern business industries, Crane and Matten (2016)
highlighted the significance of the ethical practices in the business operations of the
companies and portrayed the influence it has over the preferences of the customers. Crane
and Matten (2016) further added that modern organizations are considering the business
ethics to be one of the important strategies such as the pricing or the quality improvement for
attracting the customers and considering the intense level of competition of the modern
market, the practice of ethics not only helps the organizations in the development of a strong
corporate image but also places the companies at the perfect position for influencing the
customers in selecting them for their purchases. Hence, it is evident that the corporate ethics
plays a crucial role for the improvement of the business activities of the modern
organizations. Trevino and Nelson (2016) commented that the success of the companies in
the development of the sustainable business is significantly dependent on the corporate
structure of the companies along with the strategies. Apart from this, Trevino and Nelson
(2016) claimed that the corporate culture of the companies has great significance in
influencing the various elements of the companies starting from the employees, suppliers to
the managers in the practice of the ethics. Hence the linkage between the ethical practices and
the corporate level strategies of the companies is pretty prominent.
The paper discusses regarding the business activities of a chosen company in the form
of ITC Limited formerly known as the India Tobacco Company Limited. The paper provides
a brief overview of the company’s business operations and along with that, saes the mission