Strategic Management: Types, Drivers, and Internal Analysis

STRATEGIC
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................4
Task 3...............................................................................................................................................7
Task 4.............................................................................................................................................10
Task 5.............................................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
.......................................................................................................................................................15

INTRODUCTION
Strategic management is basically the planning, analysis and monitoring of the various
activities which helps the organizations to meet their objectives as well as goals.
The Alf Mizzi and sons is primarily the renowned marketing group being established by Alfred
Mizzi and headquartered in Malta. It is mainly the family-owned business and thus has expanded
in wide geographies in partnership with some local companies. It operates within sales and
marketing of large number of food as well as grocery product.
This report gives a brief about strategy types in relation to organization, Competitive
drivers and impact on competitive position of organization, Internal analysis, strategic choice
models and implications of selected strategy.
MAIN BODY
Task 1
Strategy types in relation to organization
Strategy is basically the action which the organizations follow in order to achieve their
long as well as short term goals and objectives. There are different types of strategy namely
Corporate strategy
Corporate strategy is basically the series of actions which the organization undertake to
achieve the objectives and goals and for gaining the competitive advantage. This strategy
outlines the long term vision as well as create the corporate value and thus motivate the
workforce (David and David, 2019).
Functional strategy
This basically encompasses the various approaches which addresses the specific
functional area within an organization. It primarily sets a series of objectives for different
business unit and for increasing the productivity of various functional areas. In this, the
organizations develops numerous methods and thus implement them for bringing the favourable
outcome from each and every functional area (Lasserre, 2017).
Operational strategy
This concerns with the various operating units within the organization. A company builds
the operational strategy for making the effective utilization of resources and for formulating the
efficient systems in work process. In short, within this strategy, firm allocate the various
resources in such a way that it supports infrastructure as well as production. It forms the part of

the overall business strategy and thus helps in defining the procedure for manufacturing goods
and services.
Alf Mizzi & Sons has followed a well-defined strategic direction in the past which has
helped them to establish their position in market. From past few years, the main focus of the
company has been on the customers and thus has made their strategy customer-oriented. Alf
Mizzi & Sons has devised various plans like sustainability which has helped them to achieve
their ultimate goals and mission. Their past strategic direction consists of the methods and tools
like SWOT analysis, innovation which has eventually made their position stronger and has
helped them to attain competitive advantage (Hitt and Duane Ireland, 2017). From past few years
the strategic direction took a drastic turn and thus has evolved with the changing needs of
consumer. For example in 2018, Alf Mizzi & Sons came up with the new one-year plan where
their main focus were towards training their staff and making them aware of the vision and
mission of the company. Besides this, in 2019 Alf Mizzi & Sons developed a new strategic plan
where they are focussed on the achieving success in upcoming years. This is a two-year plan
which mainly consist of combating the negative image of the company and thus focussing on
enlarging the home-brand range of the company. Thus, in this way in past the strategic direction
of Alf Mizzi & Sons was only limited to the customers and making profit but over the time, this
direction has transformed. With this transformation, their strategic direction has now started
focusing not only on the consumers but also on the different stakeholder like employees, local
communities, government, shareholders etc.
Task 2
Competitive drivers and impact on competitive position of organization
PESTEL analysis
This is one of the most important framework which is being used by the organizations for
analysing the various factors which might impact their operations.
Political factors
Various political factors like tax rate, foreign exchange rate, political stability etc. affects
the functioning of Alf Mizzi & Sons. For example- Due to the decrease in tax rate in Malta, this
has affected the company in a positive way as they incur less expense on import and export of
various products. On the other hand, high corruption rate and terrorism in Malta has affected the