Strategic Management for Mark and Spencer: Evaluation of Competitive Advantage and Porter's Five Force Model

Strategic Management

Executive Summary
Strategic management played a very important role in aspect of enabling business for
achieving desired objectives and goals which leads to increase their overall productivity of
organization. Strategic management also assist companies to develop effective polices and plans
prepared to gain aim and then execute plans for gaining those objectives and goals. Effective
strategic plan support business organisations for increasing their overall productivity and also for
gaining competitive benefit in the market place for long time. It also assists the form for
sustaining their vision, mission and objectives in long term. The report will be covered the
detailed evaluation of selected organization and the present situation. It further covers the
competitive advantage of chosen organization and the porter's five force model are also
explained in this report. It further covers report also covered the detailed explanation of different
types of growth strategies which is considered by organization utilizing porter's generic strategy
along with suggestions which is considered by company are also included in this report.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Overview of organization............................................................................................................4
Philosophy...................................................................................................................................4
Present business Scenario............................................................................................................5
Porters Five Force Model............................................................................................................6
Porter's generic forces..................................................................................................................7
Recommendations........................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic management is basically a method for carrying different functions which are
utilized to describe as the attainment of particular goals and objectives and also for perform their
activities effectively. The various management functions like monitoring, directing, planning and
organising the controlling for the procedure of examining the productivity. It shows that changes
in business environment is highly essential is to be organized for the quick assess and their
particular techniques for successful development in market at maximum level. This type of
system basically has the thought of non-financial and financial advantage (Bogićević-Milikić,
2019). This will be worked in the form of processing demand to assist in context of organization
and also responsible for making leadership approach effective for enhancing the success
company's future plan at maximum level. Here the chosen organization is Mark and Spencer and
the headquarter of this organization is located in UK. The company was established in 1884 and
this organization is dealing with various products which includes food products, home
appliances, fashionable cloths etc. The report will be covered introduction of strategic
management with help of various practices and theories. It includes porter's generic strategic
strategy and five force model. In addition, recommendation is also covered in this report for
increasing the performance of company.
TASK
Overview of organization
In context to Mark and Spencer it is the one of the multinational international retail-based
organization which is situated in UK. This firm is dealing with variety of products which
includes food products, fashionable products, home appliances and others. With help of these
products’ firm is able to maintain their systematic growth in long term. The organization have
their own stores in various locations with around 1500 and over 100 websites which are operated
in international level. The UK segment consist the United Kingdom business in retail sector and
opened various franchises at main operational functions. Philosophy
The practice in strategic management is utilized to make influence at large level by
organization to utilization of philosophy depending according to its strategic position in market.
Due to utilizing various practices effectively firm is able to achieve their vision, mission and
objectives within short duration. In relation to Mark and Spencer, authority must focus on