Strategic Management: A Critical Assessment of Marks and Spencer's Strategy

Strategic Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
A critical assessment of the process used by Marks and Spencer to determine their strategy....3
Critical evaluation of the impact of internal and external environment......................................4
A review of a strategic plan of an organisation...........................................................................7
CONCLUSION ...............................................................................................................................8
REFERNCES:..................................................................................................................................9
Books and Journals:....................................................................................................................9

INTRODUCTION
Strategic management may be define as the different strategies which are made or
develop by the management of the organisation in order to achieve the set goals and objectives of
the business in a very effective manner(Alnoukari and Hanano, 2017) . Strategic management
includes many steps like defining the objectives, identifying the competitive environment,
implementation of the strategies in a very effective manner and evaluating policies and measures.
Strategic management also include a proper feedback process which not only help in
understanding the problem which are faced by the company in implementing the strategies but
also help in enjoying the competitive advantage. The following report is based on Marks and
Spencer which is a well known brand of UK. The company was founded in 1884 by Michel
Marks and Thomas Spencer and deals in clothing, food and home products. The Headquarter of
the company was situated in London. The report is going to cover an assessment on process
which are used by the organisation in order to determine their strategy along with the impact of
external and internal environment on organisational strategy. This report also cover a review of
an organisation strategic plan.
TASK
A critical assessment of the process used by Marks and Spencer to determine their strategy.
According to the critical assessment, the management of the Marks and Spencer use the
SWOT and PESTEL analysis techniques in order to identify the internal and external
environment which help in determining in the different strategies. Theses techniques help the
firm in forming and implementing the different strategies in order to keep in mind the external
and internal factor. These strategies help the Marks and Spencer to grow their business and also
provide them long term sustainability in the market(Anatolievna and Anatolievna, 2018).
Strategic planning process play a very important role in attaining the long term and short
term goals of the business in a very effective manner. In relation to the Marks and Spencer, it
have been seen that with the help of strategic planing process company take the advantage of
SWOT and PESTEL analysis. With the help of these factor company identified the different
external and internal factor which affect the functioning of the organisation. To develop
competitive strategy for the dynamic environment organisation use these tools. PESTEL analysis
is used by the company in order to identify the different external factor like political, social,