(Doc) Strategic Management - Assignment

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

STRATEGIC MANAGEMENT
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Executive Summary
The report has helped in analysing the various kind of strategic plan analysis required for
Woolworths. Proper analysis of mission, vision and core values has been identified of
Woolworths Supermarket that has helped the company in understanding and developing
solutions with implementation of internal and external analysis of different competitors in the
market. Proper cost benefit and risk mitigation analysis has been done in the report to
understand the different issues and solve them effectively.

STRATEGIC MANAGEMENT
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Table of Contents
Introduction................................................................................................................................2
Vision and Mission of Woolworths...........................................................................................2
Importance of Stakeholders in Woolworths...............................................................................2
Strategic Plans............................................................................................................................4
Market Analysis of Woolworths................................................................................................4
SWOT....................................................................................................................................5
Competitors in the entire market................................................................................................5
Strengths and Weaknesses of Competitors................................................................................6
Key Strategic Goals....................................................................................................................7
Prioritizing different strategies...................................................................................................8
Action Plan.................................................................................................................................8
Strategic control and monitoring................................................................................................9
SWOT analysis for first two strategies......................................................................................9
Strength and Weakness of Wesfarmers....................................................................................10
Risk Mitigation Plan................................................................................................................11
Cost benefit analysis................................................................................................................12
Impact of Legislation...............................................................................................................12
Conclusion................................................................................................................................13
References................................................................................................................................15

STRATEGIC MANAGEMENT
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Introduction
The entire report helps in identification of the business strategic plan of the respective
supermarket named Woolworths that is based in Sydney, Australia. It will help in analysis of
the mission, vision and core values of the company along with stakeholder analysis as well.
The competencies of Woolworths Supermarket have to be analysed and identified as well that
will help in understanding the position of Woolworths in comparison to the competitors.
The main aim and purpose of the report is to identify the SWOT in comparison with
the different other competitors such as Wesfarmers and ALDI. The strategic analysis is
required to be done as this will create risk mitigation, action plan and cost benefit analysis for
Woolworths.
Vision and Mission of Woolworths
The main mission of the respective company is to provide the different customers
affordable and healthy kind of food to the entire community (Woolworths.com.au., 2018).
The main mission is to provide the customers a unique experience by offering proper quality
along with service-based attention and commitment to their customers as well.
The vision of the supermarket is to be innovative and the respective supermarket
envisions healthy and affordable downtown wherein all the individuals will be able to access
the different kind of services as per the financial condition of the individuals. The values of
the respective supermarket are to generate sustainability by train the employees through
commitment along with honesty.
Importance of Stakeholders in Woolworths
There are different kind of stakeholders in Woolworths Supermarket who plays an
essential role in the success of the organization. The different stakeholders create huge