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Assignment on Strategic Management Model

   

Added on  2019-12-04

13 Pages3468 Words153 Views
STRATEGIC MODELS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ORGANIZATIONAL PROFILE.....................................................................................................1STRATEGIC THEORIES...............................................................................................................2APPLICATION OF STRATEGIC MODELS/CHOICES..............................................................4REFERENCES................................................................................................................................9

ILLUSTRATION INDEXIllustration 1: Popularity of different brands among drinkers.........................................................2Illustration 2: Ansoff matrix............................................................................................................3Illustration 3: Bowman's strategy clock...........................................................................................4

INTRODUCTION In order to work in a business environment, manager of firm will have to formulate thenumber of strategies. This is because, by making the selection of an appropriate tactic only, firmscan mark significant presence in the markets where it is operating its business operations(Shavarini and et.al., 2013). Here, with an aim to carry out the present report, Starbucks isselected. The report will provide detailed explanation regarding number of strategic modelswhich manager of cited firm can use in order to make the strategic choices in an effectual way.Finally, at the end of report, conclusion will be drawn which will depict the overall findingsrelated to the study. ORGANIZATIONAL PROFILE Starbucks is a public limited American coffee company and chain which performs itsbusiness operations in number of nations. Organization has its recognized brand name in foodand beverage industry. In addition to this, firm was found in the year 1971 by three persons whoare named as Gordon Bowker, Zev Siegl and Jerry Baldwin. Starbucks has different subsidiaryorganizations also (Starbucks, 2016). Furthermore, it has a team of around 191000 employeeswho put their all sort of efforts with an aim to attain the goals and objectives of enterprise.Company’s core product is coffee but along with it, organization also offers varied other goodssuch as smoothies, sandwiches, tea and backed goods etc. (Rossi, 2010). Besides this, Starbucks has the mission to inspire and nurture the spirits of human.However, it has the vision is to become a prime provider of the finest coffee in the world. Inaddition to this, organization basically faces competition from the firms like McDonald andCosta Coffee. 1

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