Strategic Management: Prescriptive and Emergent Approaches, Core Competencies, and Innovation in Morrison

Strategic Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Critically compare and contrast the application of ‘prescriptive’ and ‘emergent’ approaches to
strategy and outline their role in the delivery of this aim. Where possible use examples drawn
from the literature to support points you put forward. ...............................................................3
Role Of Core Competencies In the Organisation .......................................................................4
Risk and the benefit in the organisation by using the innovation ..............................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic planning can be referred to the suitable plan of action, planning And actions of the
organization which are undertaken in accordance to attain more growth as well as success of the
company in the market area by accomplished the objectives and goals imposed by them
effectively and efficiently. The company examines the appropriate plan of action in which the
organization move ahead with their practices in order to reach to the goals and objectives. This
has the crucial advantages as it helps in making the essential techniques as well as effective
strategies in order to utilise them in the operations 2(Erlangga, 2022). In addition to it
communication is the way which strengthen as well as can act as the link among the workers of
the company with the management as the discussion is conducted in the efficiency and effective
manner. This is the process in which the company plan to encourage its vision and mission
suitably. The following report is based on the organization Morrison which is multinational
organization of the United Kingdom and it was founded by the William Morrison in the year
1899. Companies having their headquarters in Bradford England. The following report will
cover about the innovation, strategic planning as well as the main competency of the respective
organization. It will also cover about the several innovative as well as distinctive methods which
are utilised by the company in order to grow and attain more and more success in the market
area.
TASK
Critically compare and contrast the application of ‘prescriptive’ and ‘emergent’ approaches to
strategy and outline their role in the delivery of this aim. Where possible use examples
drawn from the literature to support points you put forward.
Strategy can be understood in which the company makes the goals for the long period time and
whereas planning of a strategy is basically more regarding the appropriate planning and structure
evaluation as well as examining of the techniques and strategies in accordance to alter the
operations and grab one of the most potential opportunities that are there in the economy of the
organization. The company make the appropriate plan of action in order to identify the
atmosphere of the organization as well as conducts the analysis and research for in depth of the
market and in accordance to it then organization plans to make the strategies. There are 2 type of

approach which are the strategies as well as the plan of action are emergent approach and
perspective approach. (Wyer, Barrett, and Biginas, 2022)
The approach of perspective has its own advantages as well as benefits in creating and doing the
planning for the long period of time as the mission as well as vision of the organization are made
and the leaders or the manager has the obligation in order to influence the activities and the
decision making of the company. This also has one of the benefit of collaborating the efforts in
accordance to the vision, value and mission of the business firm which is made then the
performing in the team and in coordination with the elements that creates and let the task more
convenient as well as easier to achieve. The process of understanding and learning is also in a
degraded as it makes the formulation is combined in the approach of negotiating and strategic
way.
The emergent way is the technique of the plan of action in which leaders or the managers create
as well as make the operational and the managerial decisions in accordance to it they focus in
making the strategies in a regular interval of time that makes specific pattern of the activities. In
the emergent way of planning this is for very low as well as not so briefed enough and the entire
understanding as well as knowledge is attained by opting the several methods as well as the
techniques. The emergent possess its own benefits and perks which is that it is low resistance
towards the change as the different techniques and the plan of actions of the company. They also
have the capability and the experience in order to appropriately utilise the several potential
opportunities as the strategies as well as the action of plan can be adjusted in the effective as well
as efficient way (Schmidt, and Van de Walle, 2022). The encouragement and the motivation Is
utilised to bettering the staff of lower level as their ideas and the opinions emerges and comes
from this level in the management. The workers feel more appreciated as well as valued in the
company with the help of their contribution in order to achieve the goals and objectives of the
business more effectively and efficiently. In relation to the company Morrison, management
utilizes the vertical intrigued framework. The company as the main aim as well as purpose is to
offer as well as allocate the food items to all the individual and the people that can cherish it in
the very reasonable and cost effective rate. In addition to it both approaches perspective and
emergent has a very crucial difference as the main emphasis of the perspective approach is
inclined towards the making and maintaining the balance among the opportunities as well as