This report provides information about ToolsCorp Corporation, including a SWOT analysis, business plan, mission statement, and strategic proposals for one, five, and ten years.
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Strategic Management2 Introduction The purpose of this report is to explain to the reader regarding information about the company ToolsCorp Corporation. The organization is placed in the Tennessee location of US and builds power tools, lawn furniture, lawnmower, ranges and microwave. The company provides its products in the North America through several wholesaler and retail outlets like Walmart, Home Depot and Amazon etc. Further, the company is aiming to expand its scope of operations in the global market. The report enlightens the Strategic Officers Steering Committee (SOS-C) of ToolsCorp to develop a business plan that would help the company to be profitable. Further, more details about the report are discussed below: SWOT Analysis The SWOT analysis of ToolsCorp will analyse the internal as well as external environment and will provide the situational analysis of the company on the basis of information provided: Strength ToolsCorp has a positive internal environment that helps the organization to thrive success in the external market. The organization provide wide range of products in the market that involve power tools, lawn furniture, lawnmower, ranges and microwave. The company provide wide range of products that increases its profitability in the market. Even if revenue from one product is not received to the company then also another product of the organization will sustain its growth in the market (Noe, 2017). The manufacturing plant of the company is in Tennessee so the company does not need to transport the product to different location so as to increase its sales. Resulting in which, the prices are also affordable. Weakness The internal factor that reduces the development of the company is limitation of the business in the external international market. The activities of the organization are limited in the market of North America only due to which the company is unable to tap the customer present in the different parts of the world. This reduces the efficiency of the company in the external
Strategic Management3 environment as other organizations have a strong market presence but ToolsCorp is limited in the market of US only. Also, it should be noted that the rate of production in US is higher than the rate present in other countries like China, Thailand etc. (Kasemsap, 2018). Opportunity ToolsCorp has the opportunity to grow and increase its business activities in the external environment by expanding its operations in different country. The company gains the opportunity to expand its scope of business in the country where there is less competition in the industry and more service receivers as well. They can also setup the business activities at a place where the climatic conditions are favourable and the tools and resources are feasible as well. The company can acquire several brands in the market that provide niche products and complimentary products and services as well (Silvius, 2018). Threats An external factor that can reduce the degree of success of ToolsCorp is availability of international agencies in the external market. As the company is only present in the market of North America so emergence of multinational companies in the domestic market of ToolsCorp can reduce its efficiency to work in the industry. The company also suffers from regulatory or political risk in the business environment as some countries have higher barriers at entry to promote the activities of local companies in the external market (Michael, Storey, & Thomas, 2017). Business Plan of ToolsCorp Below mentioned is the outline for the company ToolsCorp that will help the business to develop an objective along with strategic initiatives of presenting themselves in the international market. The highlights of the aspects of business plan are discussed below: 1.Company description 2.Industry analysis and trends 3.Market Target market Market size
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Strategic Management4 4.Competition 5.Strategic positioning and risk assessment 6.Marketing plan and sales strategy 7.Operations 8.Technology 9.Management and organization 10.Social responsibility and sustainability 11.Finances Assumptions Break-even analysis Mission Statement The mission of the organization ToolsCorp is to serve people who like spending quality time outdoors. The company wants to increase the satisfaction level of people by providing them high-quality and effective power tools, furniture and appliances as well. The company also focuses on green initiatives in the business and responsibly having the environmental initiatives as well (Kara, & Fırat, 2018). Key Operating Principles The ToolsCorp organization encourages teamwork and collaboration among individual, branches and departments. The company make use of participative techniques to improve the decision making process of the organization. Further, the organization also aims to ensure appropriate quality and efficacy of the products and services in the business environment. The staff members of the organization are ethically and socially responsible in conducting action plan in the target environment. Lastly, the organization is also committed to conserving the environment and sustaining the resources in the business environment (Denicolai, Håkanson, Majocchia, & Zucchellaa, 2016).
Strategic Management5 Preliminary Market Analysis The organizations ToolsCorp creates and sell qualitative power tools, lawn furniture, lawnmowers, ranges and microwaves in the business environment. The products of the company target the demographic that values quality along with high income. The product also target people who like spending quality time in the outdoor environment and in the kitchen as well. The organization distributes and sells the product in US and Canada using various outlets like Walmart, Amazon, and Home Depot etc. The company also aspires to be market leader external environment by reducing the level of competition and increasing the satisfaction level of people (Ross, 2016). Strategic Proposal Following are the strategic proposal that enable the ToolsCorp to increase the business functions effectively in the external environment. Below mentioned is the strategic proposal that should be implemented by the organization over period of one year, five year and ten years. One-year strategic proposal For one year, the company should aim to expand the business in the Asian as well as European market. The company should open Warehouses are different centres in China and in Berlin as well. The company should employ local staff at the company and they should target the people present in Asian and European market. The company should aim to increase the market share by 5%. They should identify the distributers present in the new market and they should utilize their knowledge and resources to attract people towards the products and services of the business. The company should also develop social media marketing activities in the business environment to increase traffic on social media and promote the activities of the company in new market (Zhang, & Warner, 2017). Five-year strategic proposal For the next five years, the organization should aim to expand the scope of business in the international market by opening up stores and developing a manufacturing plant in that area. The company should develop the one year mission by organizing manufacturing plant at places where they have their outlets only. The company should send their employees to the new places
Strategic Management6 so as to develop the new plant and initiate standardization in the activities of the company. The company should aim to create a social media website and increase traffic on the website. The company should also aim to attract sales from the online tools by 20% in the market. Lastly, under the five year plan, the organization ToolsCorp should aim to increase the number of manufacturing plant and the employees as well. The business should also aim to increase customer satisfaction as well (Luo, Zeng, & Liu, 2015). Ten-year strategic proposal Under the ten year strategic plan, the organization ToolsCorp should develop the business structure by increasing the product segment. The organization should increase the products and services offered by them in the market. They should also start focusing on the manufacturing plant of the company. The organization should focus on increasing the corporate social responsible activities in the environment so as to increase the attention of the customers towards the company. Thus, in this way ToolsCorp should lead a green initiative to attract people and increase sales by 7% in the business environment (Pedersen, & Slepniov, 2016). GoalTime Period (years)Growth ObjectiveConcerned Department Develop warehouse in Asian and European Region 1Expand the business functions in new areas and increase market share by 5% Management Develop manufacturing unit in Asian and European Region and online activities 5Manufacture products in Asian and European region and increase sales by 20% through online tool Operations and Marketing Increase CSR activities to attract people 107% increase in sales through green initiatives Public Relations
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Strategic Management7 Conclusion Thus, by evaluating the above mentioned events, the fact should be noted that the above mentioned paper highlighted information about the company ToolsCorp. The company is a well reputed and famous organization present in the North American market. Further, the company is aiming to grow in the external environment using the above mentioned SWOT analysis. One, five and ten years strategic objective has been discussed in the paper to throw light on the future objectives of the business. The report finally determines the future roadmap for the company ToolsCorp in the market of Asian and European region.
Strategic Management8 References Denicolai, S., Håkanson, L., Majocchia, A., & Zucchellaa, A. (2016). Striking the Right Balance: Sources of Knowledge in International Expansion. InThe 42nd EIBA Annual Conference 2016. European International Business Academy. Kara, M. E., & Fırat, S. Ü. O. (2018). Sustainability, risk, and business intelligence in supply chains. InGlobal Business Expansion: Concepts, Methodologies, Tools, and Applications(pp. 1424-1461). IGI Global. Kasemsap, K. (2018). The role of information system within enterprise architecture and their impact on business performance. InGlobal Business Expansion: Concepts, Methodologies, Tools, and Applications(pp. 1078-1102). IGI Global. Luo, H., Zeng, Y., & Liu, B. (2015). Firm Expansion, Insufficient Incentives, and Managerial Perquisites.Journal of Accounting and Economics, (1), 3. Michael, S., Storey, D., & Thomas, H. (2017). Discovery and coordination in strategic management and entrepreneurship.Strategic entrepreneurship: Creating a new mindset, 45-65. Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017).Human resource management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education. Pedersen, P. C., & Slepniov, D. (2016). Management of the learning curve: a case of overseas production capacity expansion.International Journal of Operations & Production Management,36(1), 42-60. Ross, D. F. (2016).Introduction to e-supply chain management: engaging technology to build market-winning business partnerships. CRC Press. Silvius, G. (2018). Integrating sustainability into project risk management. InGlobal Business Expansion: Concepts, Methodologies, Tools, and Applications(pp. 330-352). IGI Global.
Strategic Management9 Zhang, X., & Warner, M. E. (2017). Business retention and expansion and business clusters–A comprehensive approach to community development.Community Development,48(2), 170-186.