Strategic Management

Running Head: Strategic Management
Strategic
Management
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Strategic Management 1
Contents
Introduction......................................................................................................................................1
SWOT Analysis...............................................................................................................................1
Strength........................................................................................................................................1
Weakness.....................................................................................................................................1
Opportunity..................................................................................................................................2
Threats.........................................................................................................................................2
Business Plan of ToolsCorp.............................................................................................................2
Mission Statement...........................................................................................................................3
Key Operating Principles.................................................................................................................3
Preliminary Market Analysis...........................................................................................................4
Strategic Proposal............................................................................................................................4
One-year strategic proposal.........................................................................................................4
Five-year strategic proposal.........................................................................................................4
Ten-year strategic proposal..........................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Strategic Management 2
Introduction
The purpose of this report is to explain to the reader regarding information about the
company ToolsCorp Corporation. The organization is placed in the Tennessee location of US
and builds power tools, lawn furniture, lawnmower, ranges and microwave. The company
provides its products in the North America through several wholesaler and retail outlets like
Walmart, Home Depot and Amazon etc. Further, the company is aiming to expand its scope of
operations in the global market. The report enlightens the Strategic Officers Steering Committee
(SOS-C) of ToolsCorp to develop a business plan that would help the company to be profitable.
Further, more details about the report are discussed below:
SWOT Analysis
The SWOT analysis of ToolsCorp will analyse the internal as well as external
environment and will provide the situational analysis of the company on the basis of information
provided:
Strength
ToolsCorp has a positive internal environment that helps the organization to thrive
success in the external market. The organization provide wide range of products in the market
that involve power tools, lawn furniture, lawnmower, ranges and microwave. The company
provide wide range of products that increases its profitability in the market. Even if revenue from
one product is not received to the company then also another product of the organization will
sustain its growth in the market (Noe, 2017). The manufacturing plant of the company is in
Tennessee so the company does not need to transport the product to different location so as to
increase its sales. Resulting in which, the prices are also affordable.
Weakness
The internal factor that reduces the development of the company is limitation of the
business in the external international market. The activities of the organization are limited in the
market of North America only due to which the company is unable to tap the customer present in
the different parts of the world. This reduces the efficiency of the company in the external