Strategic Management Analysis of SingTel Company

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

1STRATEGIC MANAGEMENT
Executive Summary
The report has thrown light on analysing the overall strategic management analysis of
SingTel Company situated in Singapore. The external environmental investigation of the
company with the help of the PESTEL and Porter's Forces Model analysis has been
conducted that helped in managing the different aspects which will improve the overall
situation in which the company is operating in the present scenario. The strategic
recommendations are being provided wherein Porter's Generic Forces approach have been
considered which helped in understanding that the differentiation and cost leadership
approach can be adopted by the company to become more competitive.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Overview of Singtel Telecommunications.............................................................................3
External Environment Analysis.................................................................................................3
PESTEL Analysis...................................................................................................................3
Porter’s Five Forces Analysis of SingTel Company..............................................................6
Strategic Recommendations for SingTel...................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................11

3STRATEGIC MANAGEMENT
Introduction
Overview of Singtel Telecommunications
Singapore Telecommunications Limited is one of the Singaporean
Telecommunication Organizations which is the largest mobile network operator in Singapore
with more than 4.1 billion subscribers (Singtel.com., 2019). The company was established in
1879 by Chua Sock Koong wherein the areas served by the company are Asia, Australia and
Africa. The revenue which has been earned by the company is $12.322 billion USD, and the
number of employees working at Singtel is 25000 till the year 2017. It is a public listed
organization, and the headquarter of the company is situated at 31 Exeter Rd, Singapore
239732.
The operating income of the organisation is USD 3.685 billion till the year 2017
which has been massive profitability of the organization appropriately. Additionally, the
company Singtel has more than 140 years of experience in operating, and they have played a
vital role in the development of the country as one of the primary communications hubs.
SingTel is the largest listed Singapore organizations on Singapore Exchange by the
capitalization of the market. Moreover, the group has the broad type of network of the offices
in the Asia Pacific, USA and Europe in which the consumer operations mainly focus on
setting new benchmarks in gaining positive customer experience (Bettis et al., 2016).
External Environment Analysis
PESTEL Analysis
The PESTEL model will be evolving in the Singapore market to understand the
different types of influences along with demands that will assist the company to sustain the
business appropriately.