Strategic Management of Coles Supermarket Australia

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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1STRATEGIC MANAGEMENT
Executive summary
The purpose of this report is to analyze the key strategic influences that affect the
chosen organization Coles supermarket Australia. It discusses the practices and policies of
the strategy of the company and identifies the strategic implications of the organization. It
identifies the strategic course of actions that can be adapted by the company in order to
address the ever changing needs and demands of the customers. Further the report analyzes
and provides strategic goals and objectives that should be set by the company; it also
analyzes the implications of this organization. Lastly, it recommends steps to be taken by the
company to implement the goals and objectives of the company. It concludes bathe
discussion and by summarizing and demonstrating that the aim of the report has been
achieved.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Aim.............................................................................................................................................3
Findings......................................................................................................................................3
Key strategic influences affecting Coles Supermarket..........................................................3
 Impact of digitally engaged consumers.......................................................................4
 Increase in health conscious customers.......................................................................4
 Increased focus on sustainability.................................................................................4
Strategic implication of Coles supermarket...............................................................................5
Strategic course of action to be adapted by Coles..................................................................6
Strategic goals to be set and the implications........................................................................7
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

3STRATEGIC MANAGEMENT
Introduction
The strategic influences in the market and economic conditions during the past years
have enabled the business organizations to consider certain strategic changes in order to make
the business profitable in the long run. The chosen organization is Cole’s supermarket
Australia, the company intends to take advantage of the arising opportunity in the market
trends and minimise the occurring threats which is associated with the ever changing and
evolving market trends and conditions. These changes in the business environment has
enabled to company to initiated strategic changes in the business organization to cope with
the market trends and increase its sustainability (Ashley & Tuten, 2015). The changes
includes emergence of digitally engaged food shoppers on the floor of retail supermarkets,
there is increasing awareness about the food safety with an increase in health consciousness
among the customers, further, the customers are increasingly concerned and are highly
focused on the sustainability efforts taken by the business organization.
Aim
The aim of this report is to identify the strategic influences that affect the functioning
of the selected organization that is Coles Supermarket Australia. The purpose is to identify
the course of action taken by the organization to address the circumstances for the long term
benefit of the organization.
Findings
Key strategic influences affecting Coles Supermarket
The industry of supermarket and food retail industry are changing constantly, there
are changes in terms of customer’s choice and preferences, the modifications in regulations