Strategic Management for JD Sports

Strategic Management

Executive summary
Strategic Management concern with essential to identify the management's mission and
vision and facilitates in knowing the future plans that required to be adopt by organisation to
fulfil their objectives. In this report the chosen company is JD Sports, which is established as
leading fashionable brand, sportswear and casual wear that is operated in 56 stores. The
challenges was faced by the firm is tough competition with other companies. In this report some
methods and concept are used to identify the suitable tools and techniques that could be used in
the organisation.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Evaluating external environment analysis to identify the opportunities......................................4
Determining the internal environmental analysis of organisation...............................................7
Assessing the competitive strategies for the company................................................................9
Identification the strategic direction to use in the management................................................10
Recommendation...........................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Strategic Management refers to planning, monitoring the organisational needs and
necessity to meet the goal of objectives. This is ensure the changes that require in achieving the
success and helps in process the certain strategies management (Alexander and Eberly, 2018).
In this report the company which is taken is JD Sports which is established as leading UK
specialist retailer of fashionable brands, sportswear and casual wear. In this report the external
environment analysis of opportunities and threats to identify the industry structure and
competition is used. To identify the internal strength and weakness of company is used to
evaluate the capabilities and opportunities for the organisation to achieve their goals. Apart from
that competitive advantages strategies is identify to assess their overall position of company and
to give major policies that could be used in the management. The kind of strategic direction
concept has been determined to implement them in their organisation to deliver best output to the
company.
MAIN BODY
Evaluating external environment analysis to identify the opportunities
To identify the major competitive advantages there are some tools and techniques that
used in company to provide the adequate analysis of dynamic environment that exist outside the
workplace and that gives benefit to the company in many ways (Alstadsæter, Jacob and
Michaely, 2017). This is important to identify the opportunities and threats that usually present in
the market. To monitor that PESTEL analysis is used to find the external factors.
PESTEL analysis is useful tool which is used in the company to analyse the external
factors and that helps in achieving goals and objectives that is beneficial for long term growth.
For the company JD Sports is important to understand the need and requirement of analysing the
external environment. Following are the factors that impact the company are as follows-
 Political Factor- This factor concern with political policies that include tax policy,
political stability and corruption that exist in the country (Yao and Whalley, 2016). For
the company JD Sports, this factor impact the various policies and rules that is
formulated by them and influence the major condition. This will be positive impact as
China, government has favourable laws and rules that will be useful for future. It might