Strategic Management: Analysis of Woolworths

Strategic
Management

Strategic Management 1
Executive summary
The main aim of this report is to understand the strategic management concept. In this report,
strategic tools are used to analyse the business environment of the company. Woolworths has
been taken into consideration in order to analyse its external and internal environment.
Porters five forces framework has been used to analyse the environment of the industry. The
core competencies and value chain analysis helps to analyse the internal environment of
Woolworths. The company sets its goal and vision in order to attain success. The expansion
strategy has been adopted by the company to reach the vision and mission statement. As per
the analysis, it is founded that the company faces the challenges that affect its growth. It is
recommended that the company has to adopt the marketing and expansion strategy so that it
can achieve the objectives.

Strategic Management 2
Contents
Introduction............................................................................................................... 3
Evaluating the organisation’s environment.........................................................................4
External –.............................................................................................................. 4
Porter Five Forces Framework..................................................................................4
Internal –............................................................................................................... 5
Core competencies................................................................................................ 5
Value chain analysis.............................................................................................. 6
Analysis of competitive advantage...................................................................................7
Strategy formulation and choice...................................................................................... 8
Recommendation and Conclusion.................................................................................... 9
References.............................................................................................................. 11

Strategic Management 3
Introduction
Strategic management is the continuous planning, monitoring, analysis and
assessment of all the necessary for an organisation. It is a process which helps the
organisation to achieve the objective. The company analyse the environment before adopting
the effective strategies to achieve the objective. The strategic management contains the
different tools that help to analyse the environment of the company and these are PESTLE
Analysis, SWOT Analysis, porter five forces framework and the many others. In this report,
the discussion is made on the topic on strategic management (Noe, Hollenbeck, Gerhart, &
Wright, 2017). The main aim of this report is to understand the concepts and theories of
strategic management. In this report, internal and external analysis will be done on the
Woolworths.
Overview of the company
In this report, Woolworths has been taken into consideration in order to analyse the
environment of the company. Woolworths is an Australian Supermarket which is owned by
Woolworths Limited. It offers the groceries product, beauty, and health product to consumers
and many others. The company operates in the different locations in Australia by establishing
the stores. There are 976 supermarkets and an additional 19 convenience stores that carrying
the logo of the company. The company has strong presence in online platform with the name
of home shop by delivering their services in the different level (Woolworths Group, 2018).