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Running head- Strategic ManagementINTERNATIONALBUSINESS
1Strategic ManagementStrategic ManagementPart 1.Wells Fargo & Company is an American international banking and financial services holdingcompany headquartered in San Francisco, California, with "hub quarters" throughout the countryIts vision statement- We want to satisfy our customer’s financial needs and help them succeedfinancially.Its mission statement- To help successful business owners, retirees, and families.As here wells Fargo has very sound and effective vision and mission statement which isattracting the various class of the people, as they are dealing into financial perspective which isthe most needed perspective to all and majority are very concerned about their financial statusand planning. As they believe that customer can be best served when they have a relationshipwith a trusted provider that knows them well. They also believe in providing reliable guidanceand serve the customer with their full range of financial needs.Merits areAs they are dealing with financial product and services which is most prominent in the life of theperson and to the economy as a whole.Good image- Wells Forgo is a trustful name.Segmented to the major population like owners, retirees, and families.
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