Case Study on Strategic Management- McDonald
Added on 2019-12-03
15 Pages4280 Words159 Views
STRATEGIC MANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1COMPANY’S BACKGROUND.....................................................................................................1MAIN ANALYSIS..........................................................................................................................1Standardization Vs Localization approaches..........................................................................2SWOT analysis of McDonald................................................................................................4PESTEL analysis of McDonald..............................................................................................5Porter's Five Forces analysis of McDonald............................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
LIST OF FIGURESFigure 1: McDonald marketing mix................................................................................................2Figure 2: PESTLE Analysis.............................................................................................................6Figure 3: Porter’s Five Forces.........................................................................................................9
INTRODUCTION Strategic management is the practice in which managers analyze all the factors that areassociated with the internal and external environment of company in a systematic manner. Thisapproach has greater importance within firm as with the help of given concept only;organization can achieve competitive edge over its competitors. For the present report, casestudy approach will be selected. In this regard, a particular question will be answered such as“How current marketing strategy of McDonald's is helping in attaining an edge over its rivalsin the global market place?”At first, the report will provide detailed description regarding the selected company.After that, number of models will be analyzed as well as applied upon the firm with an aim togive answer to the given question. Finally, at the end, recommendations will be suggested andconclusion will be drawn. COMPANY’S BACKGROUND McDonald is the world’s largest hamburger selling restaurant. The firm possessesaround 35000 outlets which are located in more than 119 countries. In addition to this, the firmwas founded in the year 1940 by Richard and Maurice McDonald (McDonald, 2015). Theorganization expands its business in the global market by giving franchisee of its store todifferent people (Merz, He and Alden, 2008). Furthermore, the enterprise has it’s headquarterin Oak Brook, Illinois, United States. Moreover, as per the statistics of 2014, McDonaldpossesses team of around 420000 employees. There are ranges of products offered bycorporation and it consists of hamburger, chicken, French fries and breakfast etc. Moreover,McDonald uses various types of marketing tactics with an aim to attract a large number ofbuyers towards its products and services. MAIN ANALYSIS For the purpose to analyze the effectiveness of McDonald’s marketing strategy,assistance has been taken from the number of models. The detailed explanation of same isdepicted as below:1| P a g e
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