Strategic Management in Coca Cola Amatil Corporation

Running head: Strategic management
Strategic
management

Strategic management
Executive summary
Strategic management plays an empirical role to accomplish the long term mission and vision of
the company. Coca Cola Amatil Corporation has been chosen in the paper to explain the
significance of strategic management. The organizational delivers soft drink and beverage
products around the world. The report depicts that how the firm uses growth strategies to strive
and cope with the rivalries in the marketplace. On the other hand, pestle analysis, porter five
forces analysis, SWOT analysis has been explained in the task. The company also uses growth
and corporate level strategies to make a dynamic and unique image in the marketplace. Coca
Cola Amatil uses core values and competencies to retain more clients and consumers.
2

Strategic management
Table of Contents
Executive summary.................................................................................................... 2
Introduction.................................................................................................................... 4
Evaluate the performance of their current or past strategy...........................................................4
Identify their mission, vision, values, objectives and strategy....................................................4
External fit.................................................................................................................. 5
Internal fit................................................................................................................... 6
Potential impact of external fit and internal fit on performance against their objectives....................8
Recommend changes to improve their performance...............................................................8
Analyze strategic management of growth in that business...........................................................8
Identify and evaluate the current growth strategy...................................................................8
Recommend any changes that would result in higher level of growth performance............................9
Conclusion................................................................................................................... 10
References............................................................................................................... 11
3

Strategic management
Introduction
The primary aim of this paper is to outline and describe the growth strategies of the firm. Coca
Cola Amatil Company has been selected in the task. It is the biggest beverage company in the
Australia. In today’s modern world, various soft drink and beverage products are launched by the
company. Furthermore, the paper also explains the mission, vision, values, objectives and
strategies of Coca Cola Amatil. On the other hand, here is the discussion about the internal and
external environment of the firm. More detail of the task has been discussed below.
Coca cola Amatil is one the largest bottlers of non-alcoholic drink beverages in the Asia pacific
region and one of the five major Coca Cola bottlers in the world. CCA operates and manages its
business operations and activities in six countries including Australia, Indonesia, New Zealand,
Papua New Guinea, Samoa and Fiji. The organization offers wide range of food and beverage
products such as sports drink, energy drinks, iced tea, soft drinks, coffee, tea and spring water.
The company employs approx 14,000 employees who provide products and services to around
270 million consumers all over the world. The organization works with partners to grow and
offer sustainable returns (Amatil, 2018).
Evaluate the performance of their current or past strategy
Identify their mission, vision, values, objectives and strategy
The mission of the company is to offer good quality of beverage products and services to the
consumers across the world. It wants to create a good and dynamic image in the minds of the
customers by rendering unique products to them. Furthermore, the organization wants to inspire
every moments of happiness and optimism through effective brands and actions (Shenkar, Luo,
& Chi, 2014).
The vision of the company is to achieve its short term mission for attaining long term objectives
and goals. The firm wants to maximize the profitability and revenue by satisfying the needs and
requirements of the consumers around the world. It also wants to protect the rights and interest of
the shareholders by providing them good returns and revenue. In this way, Coca Cola Amatil
wants to enhance and improve its goodwill in the large market.
4