Strategic Management of Coles Group in Australia

STRATEGIC MANAGEMENT 1 STRATEGIC MANAGEMENT Strategic Management Name of the Student Name of the University Author note Executive Summary The report throws light on the strategic analysis of the supermarket named Coles Group in Australia. Mission statement of Coles Group 4 2.2 Generic strategy 4 2.3 Business Model 5 2.4 Value Curves 7 3. Evaluation of Strategy of Coles 8 3.1 Industry Framework 9 3.2 External Fit 10 3.3 Internal Fit 10 4). The primary aim of the given report is to check and analyze the strategic positioning of the Australian