McDonald's Strategic Management in India
Added on 2020-01-21
20 Pages4492 Words201 Views
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STRATEGICMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1BUSINESS ANALYSIS .................................................................................................................1Company background.................................................................................................................1Business environment analysis...................................................................................................2Competitive analysis...................................................................................................................5STRATEGIC ANALYSIS...............................................................................................................7Global strategy analysis..............................................................................................................7Strategic capability analysis........................................................................................................7Strategic performance in the economy......................................................................................10STRATEGIC DEVELOPMENT FOR BUSINESS GROWTH....................................................12Strategies to defend core business practices.............................................................................12Global branding.........................................................................................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15ILLUSTRATION INDEXIllustration 1: Value chain analysis model.......................................................................................2Illustration 2: Porter Five Force analysis.........................................................................................5Illustration 3: BCG Growth Matrix..................................................................................................9Illustration 4: Porter's generic forces ............................................................................................11Illustration 5: Ansoff's Matrix........................................................................................................12
INTRODUCTIONStrategic management is the concept whereby companies develop and design competitivebusiness position within the market by effectively analysing their capabilities. These strategieshelp the business units in attaining effective and well developed competitive edge within theeconomy (Sharma, 2013). Present study will focus on undertaking an extensive research onstrategic management plan developed by McDonald's. The research will analyse the company'soperation in order to evaluate its business environment. Moreover, application of theoreticalmodels for competitive and strategic analysis will help in determining the present marketposition and its impact on business operations. In addition to this, strategic capabilities andperformance of the business will be evaluated to investigate business issues and strategicmeasures to overcome the same. Hence, the overall report will develop an in depth and clearanalysis of various business operations of the business and measures to enhance the same in thecurrent competitive economy. BUSINESS ANALYSIS Company backgroundMcDonald's is a globally renowned fast food chain operating efficiently in more than 118countries of the world. The company has developed as the largest chain of food services. It hasestablished about 36,000 outlets around the world and serves around 68 million consumers ondaily basis (Mcdonalds, 2015). The company was started in United States in the year 1940 as asingle outlet of hamburger which now has set the record for selling highest amount of burgers inminimum time in the world. Global business operations of the entity are well managed and areoperating effectively. Strategic thinking and management resulted in turning a simple businessidea into massive business success for the management (Mcdonalds, 2015). Changing lifestylesand preference of people has contributed in the success of the company. According to Watson,2014, fast food industry is the fastest growing because of the concept and consumer conveniencefactors. McDonald's focuses on effective market analysis and regular business development tomanage an edge within the economy. Rising global competition and awareness about healthissues within population has posed some futile challenges for business development. Thecompany however is focusing on maintaining competitive advantage in the market throughstrategic management and business development. 1
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