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Strategic Management of New Venture

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Added on  2021-04-24

Strategic Management of New Venture

   Added on 2021-04-24

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Running head: STRATEGIC MANAGEMENTStrategic managementName of the studentName of the universityAuthor note
Strategic Management of New Venture_1
1STRATEGIC MANAGEMENTExecutive summaryThe report widely discusses the business plan of a new venture of restaurant andcafé named, Brag café and restaurant. The report includes the marketing strategy ofthe new venture; it includes the innovative strategy as well. It includes the financialcalculation that gives a brief idea of the investment that is required for the newventure. The report analyses in detail the marketing strategy and the pricing strategythat the company should adopt. Brag café and restaurant is innovative as it holds theconcept of fine dining as well as the café which will have new styles of beveragesand they will have customized drinks for the customers that will increase their markettrend.
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2STRATEGIC MANAGEMENTTable of ContentsBusiness environment............................................................................................................2Vision, mission and goal.....................................................................................................2Products and services........................................................................................................2Business organizations and finance structures..............................................................3SWOT analysis....................................................................................................................3Premises, plant and equipment.........................................................................................4Information system and telecommunication....................................................................4Intellectual property, licenses and memberships insurances.......................................4Goals, milestones, strategies................................................................................................4Goals and milestones.........................................................................................................4Marketing..............................................................................................................................4Sales......................................................................................................................................5Customer management and retention..............................................................................5Pricing....................................................................................................................................5Suitable business strategy.................................................................................................5Business competition..............................................................................................................6The industry..........................................................................................................................6Target market.......................................................................................................................6Market competition..............................................................................................................6
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3STRATEGIC MANAGEMENTFive forces............................................................................................................................6Financial forecasts..................................................................................................................7Set-up cost............................................................................................................................7Profit and loss forecast.......................................................................................................9Cash-flow forecast...............................................................................................................9Balance-sheet forecast.....................................................................................................11Break-even analysis..........................................................................................................12References.............................................................................................................................15
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