Strategic Management of Ozco | Assignment

Running head: STRATEGIC MANAGEMENT OF OZCO
Strategic Management of Ozco
Name of the student
Name of the University
Author Notes:

STRATEGIC MANAGEMENT OF OZCO1
Table of Contents
Perceptual Map for Ozco...........................................................................................................2
SWOT analysis for Ozco...........................................................................................................3
BCG Matrix for Ozco.................................................................................................................4
Strategic Alternatives’ Analysis.................................................................................................5
Recommendations......................................................................................................................7
REFERENCES...........................................................................................................................8

OZCO
Rivera
Maritim
o
Price
Product
Diversity
STRATEGIC MANAGEMENT OF OZCO2
Perceptual Map for Ozco
A perceptual map is a tool that companies use to evaluate the position of a company
with respect to the position of the competitors in the market (Yumusak, Yilmaz and
Gungordu 2016). The three business units of the Ozco will be assimilated into one after
which it will be compared with Rivera Australia and Maritimo in the following perceptual
map.
Figure: Perceptual map (Source: As created by the Author)