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Patagonia Strategy Analysis

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Added on  2020-04-13

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The study covers extensive knowledge of few important business strategies. It depicts the business of Patagonia in brief in the United States. It also shows the different analysis, which is necessary to consider while entering a new global market. In this study, Patagonia is considered for expansion in the United Kingdom. The company has its presence through its products in the different brand’s outlet. However, the study shows a different entry with its own store outlet. The entry is full of opportunities and threats as well. Despite all the prospects and the challenges, Patagonia should adopt cost-effective and diversification strategies in order to produce a resonant presence in the target country. We will also do Porter’s five forces, SWOT & PESTLE analysis of Patagonia.

Patagonia Strategy Analysis

   Added on 2020-04-13

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Running head: STRATEGIC MANAGEMENT OF PATAGONIAStrategic Management of PatagoniaName of the student:Name of the university:Author note:
Patagonia Strategy Analysis_1
1STRATEGIC MANAGEMENT OF PATAGONIAExecutive summary-The study covers an extensive knowledge on few important business strategies. It depicts thebusiness of Patagonia in brief in the United States. It also shows the different analysis, which isnecessary to consider while entering a new global market. In this study, Patagonia is consideredfor an expansion in the United Kingdom. The company has its presence through its products inthe different brand’s outlet. However, the study shows a different entry with its own store outlet.The entry is full of opportunities and threats as well. Despite all the prospects and the challenges,Patagonia should adopt cost-effective and diversification strategies in order to produce a resonantpresence in the target country.
Patagonia Strategy Analysis_2
2STRATEGIC MANAGEMENT OF PATAGONIATable of ContentsIntroduction-....................................................................................................................................3Main Body-......................................................................................................................................3Task 1-.........................................................................................................................................31. Use of PESTLE & Porter’s five forces-..............................................................................32. Based on findings identify the opportunities & the threats for entering the UK market-...7Task 2-.........................................................................................................................................81. Resources analysis using suitable framework-....................................................................82. Competencies analysis using relevant framework-.............................................................93. Competitive advantage in the UK market using the existing resources & competencies-..9Task 3-.......................................................................................................................................111. Current Strategic Statements of the Company-.................................................................112. Recommended change in the mission statement-..............................................................12Task 4-.......................................................................................................................................12SWOT analysis & implications for Patagonia-.....................................................................12Conclusion-....................................................................................................................................14
Patagonia Strategy Analysis_3
3STRATEGIC MANAGEMENT OF PATAGONIAIntroduction-This study is focused on a California based outdoor sports company Patagonia, which isnot yet listed on any stock market but has generated enough of buzz around the country and theparts of Europe. The company has been successful through its extensive marketing strategiessuch as “Don’t buy this jacket”, “Worn Wear” and “replacing & repairing the worn wear”.However, somehow it has failed in leaving its footprint in the European countries. It has existedthere but largely through other local stores. Indeed, it does not have its own store outlets in manyparts such as in UK. On the other hand, its biggest rival the North Face is much more successfulin Europe. The present CEO of the company Mr. Gellert is very concerned for the business inEurope. The study shows the decentralization strategy of Mr. Gellert from the existing Europeancenters to Amsterdam (patagonia.com 2017). The main purpose of this assignment is to analyzethe business capability of Patagonia by using different suitable frameworks such as the SWOTanalysis. Moreover, the study is also aimed at analyzing the external business environment inUK, so that, it could analyze the competitive advantage that Patagonia will have in UK.Additionally, the study also recommends strategic solutions to counter the expected barriers andchallenges in UK, so that, a favorable market is created. Main Body-Task 1-1.Use of PESTLE & Porter’s five forces-PESTLE analysis-Political-
Patagonia Strategy Analysis_4

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