Assignment on Strategic Management of Pro-go

Running head: STRATEGIC MANAGEMENT OF PRO-GO
STRATEGIC MANAGEMENT OF PRO-GO
Name of the Student
Name of the University
Author note

STRATEGIC MANAGEMENT OF PRO-GO1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
DIFFERENTIATION STRATEGY:.....................................................................................2
ADAPTIVE THEORY:.........................................................................................................3
MARKET STRATEGIES:.....................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4

STRATEGIC MANAGEMENT OF PRO-GO2
Introduction
Pro-Go Pty Ltd. is a private organization that was founded in the year 2004, and the
company is responsible for manufacturing action cameras that are small and has a high-
quality picture. This company is based on Geelong, Victoria, and has enjoyed continuous
growth on a year-on-year basis. This organization believes in making innovations and
exploring technologies that provide excellent quality results. However, it was realized by the
company that capturing videos was one of the features that most of the phones included.
This report aims at understanding and developing the different strategies that the
company needs to undertake to have a competitive advantage in the market.
Aim: implementation of strategic management.
Discussion
The primary responsibility of a senior finance manager is to ensure and maintain the
financial health of the company and also to make sure if the company is sound financially or
not. It includes roles and responsibilities like the allocation of the resources for short and long
terms in order to produce financial reports. Capital availability and the amount of return is
also considered by them.
The strategies that can be used are:
Differentiation from the competitive strategy; analyzer from adaptive strategy and product
development from market strategies (Thompson, Strickland & Gamble, 2015).
DIFFERENTIATION STRATEGY: this is when a company decides that what it that
particular attribute of the product which the company must focus on (Banker, Mashruwala &
Tripathy, 2014). The company founded that there were phones already in the market that