Strategic Management of Qantas Airways

Running head: STRATEGIC MANAGEMENT OF QANTAS AIRWAYS
Strategic Management of Qantas Airways
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STRATEGIC MANAGEMENT OF QANTAS AIRWAYS1
Executive Summary
The primary purpose of this report is to discuss about the social responsibility and the
managerial ethics of Qantas Airways that have helped it in engaging with the stakeholders.
This report elucidates on the internal and the external environment in relation to Qantas
Airways that have helped it in making the strategies. This report discusses about the strategic
leadership of Qantas Airways and how it have contributed to the success of the organization.

STRATEGIC MANAGEMENT OF QANTAS AIRWAYS2
Table of Contents
Introduction................................................................................................................................3
Social responsibility and the managerial ethics.........................................................................3
External Environment of Qantas Airways.................................................................................3
Internal environment of Qantas Airways...................................................................................5
Strategic Leadership of Qantas Airways....................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7