Strategic Management of SENTEK Solutions
Added on -2021-02-21
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Strategic Management
EXECUTIVE SUMMARYStrategic management is very much important for an organisation to deal and manage theworks and activities in proper manner. Strategic management is an important organisationalresource for achieving their goals and objectives. In Strategic management consist ofcompetitive environment, internal environment and evaluating strategies are major part.In thatreport consist of internal and external analysis of an organisation to deal with any situations. Itcan be possible by accessing own capabilities and weaknesses are very much potential to gaincompetitive advantage in proper way with the help of SWOT, PESTEL and internal capabilitiesof an organisation. With these tools and techniques an organisation can easily evaluate theircurrent opportunities and the ways by which they can easily beat their competitors and enlargebusiness opportunities. With the help of VRIO analysis an organisation can easily evaluate theirresources that are rare and valuable in nature and helps to distinguish in competitivemarketplace. By using all that important tools an organisation can easily products and services asper the requirement of their consumers in better way.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION ..........................................................................................................................4Analysis of the industry:..................................................................................................................4Internal analysis of the firm:............................................................................................................7CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTION Strategic management denoted towards branch of management that relate withdevelopment of organisational vision, objectives and formulating and implementing strategies togain competitive advantage in better way. Strategic planing and implementation is very muchimportant for an organisation in taking important decisions by analysing their internal as well asexternal strengths and weaknesses to capture large market share. It helps in evaluating internaland external capabilities and weaknesses of an organisation to formulate actions. This report isbased on SENTEK solutions which is an supplier of world leading products of Hokuyo, PPT andSSZ to provide safety, automation and navigation within an industrial environment to competewith competitors.The main objective and aim of this report is to find out major internal and external capabilitiesof an organisation by focusing on PESTEL analysis, porter five force model and VRIO analysiswhich states about their key strength and capabilities in better way(Ansoff and et.al ., 2018.). Italso based on accessing the attractiveness of an industry with the helps of various models andframeworks in which their major trends, competitors analysis and porter's five force to accessopportunities and threats to reach at desirable goals and objectives. Further it elaborates aboutthe internal strategic analysis with the help of various tools and technology that are Corecompetences, VRIN analysis and skills with capabilities of an organisation with value chain thatgives major insights about internal capabilities of it (Eden and Ackermann, 2013.). In anyorganisation, to reach at desirable goals and enhance business opportunities they have to analyseeach and every factor before enlarge business opportunities and beat their competitors to lead inmarket. Analysis of the industry:External analysis consist of industry environment of an organisation in which consist ofcompetitive structure, their competitive position and dynamics in an industry with history toevaluate each and every factor in an organisation to reach at organisational goals and objectives.With the help of external analysis it helps in identification of strength and weaknesses of anparticular organisation (rynas and Mellahi, 2015..). In that report focuses on identifying theinternal analysis of an organisation they have to use PESTEL with that organisation can be ableto reach at trends and key drivers of change. Along with by accessing Porter's five force model
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