Evaluation of Strategies Adopted by Starbucks for Business Growth

Strategic Management Insight

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Contents
INTRODUCTION.................................................................................................................................1
Background of the firm..........................................................................................................................1
Starbucks Case......................................................................................................................................2
Strengths............................................................................................................................................2
Weaknesses.......................................................................................................................................3
Opportunities.....................................................................................................................................3
Threats...............................................................................................................................................4
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5

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INTRODUCTION
Business management plays an essential role in the business growth. There are large numbers
of companies and successful firms who have approved powerful strategies within their
business at the global levels to develop these kinds of markets. In today’s time, new
information technology has greater impact on the society. With the assistance of technology a
company will be able to achieve new discoveries (Hong, Kallarakal, Moina & Hopkins,
2019). This firm is known as firm that leads industry and has been successful in the global
market. Firm has implemented different strategies of innovation which has made them greater
competitive force within the global market. Today, firm has approved new business research
which will help them in becoming fruitful in the coming future.
In this part of the report, a thorough evaluation about strategies which freshly gained by the
firm and their impact stages of these strategies in the Starbucks has been described in an
efficient and effective way.
Background of the firm
Starbucks is a Seattle based firm and was established in the year 1971. Gorgon Browker, Zev
Sigel, and Jerry Baldwin are the three friends that opened at the coffee shops. They began to
deliver and offer fresh roasted, gourmet coffee beans and other type of snacks to their
customers. This made them successful. It has opened a branded coffee chain in higher than 35
nations all across the global market. The firm provides cold and hot coffee with some of the
food items like tea, coffee drinks as well as beans. This firm manages more than 7000 stores
in an around 10 nations and larger numbers of outlets are established within the United States
of America (MacDonald, 2009). In order to make successful business, the firm has
interrupted different kinds of new services like mobile based apps introduction, offering
brewing coffee etc. Due to these innovations are highly successful within the marketplace
(Hossain & Islam, 2015).
Starbucks Case
By seeing the difficulties in the market, this firm in the November 2018 has created a new
innovation lab. This firm understands the fact that consumers taste is altering at much faster
rate when compared to past hence the firm has set up the innovation labs to meet the demands
of the customers. They adopted fresh approach to alter the Starbucks (Taylor, 2019). These
labs is known by the name Tryer Centre of which the headquarter lies in the Seattle. This firm